Comparison of Nissan SUV and Ford SUV - Essay Example

This paper intends to describe the comparison of the two biggest car manufacturing companies namely Nissan and Ford. To compare the characteristics of Nissan and Ford two SUVs from both companies have been chosen Nissan Juke and Ford Escape. The comparison is based on the basis of reliability, safety, price, MPG, accessories, and overall performance of these two vehicles.   

Nissan cars are known for their good product quality which provides customer’s the comfort and entertainment of riding. Nissan utilizes DR (Design Review) methods which help to produce superior-quality parts. DR procedure helps Nissan to identify any potential threat of spare parts and devise ways to prevent the risk proactively. It allows quicker and more appropriate design assessment. Another strategy that Nissan implemented in their vehicles has been precision testing. It is a vital part of Nissan’s manufacturing process which helps to maintain a high-quality product. Nissan has digital technology in their plants which verifies the paint condition and examines road testing. The ‘Environmental Testing Chamber’ of Nissan examines the vehicle temperature in extreme road conditions. These technologies and processes make Nissan cars thoroughly protected against any problems. To manufacture trouble-free parts, Nissan performs inspection at the Design Diagram phase. Every part of the Nissan car undergoes immediate testing and Nissan does not ignore any slightest vibration. Its weatherproof vibrator allows for stimulating various temperatures and dealing with road surface situations. Thus, Nissan cars provide higher reliability and safety to consumers (Nissan, n.d.).

Safety is one of the major concerns for Nissan Cars. In the year 2011, the Nissan Leaf gained the highest level of rating with regard to safety measures by Euro NCAP. It has passed the crash tests. In terms of carbon emissions, Nissan has gained a five-star ranking (Nissan, 2011).

Ford generally offers expensive vehicles which are highly capable and flexible. Ford vehicles are made to deliver safety, fuel efficiency, and easier-to-operate features. Ford utilizes ‘Meta One’ technology for manufacturing the vehicle. This technology helps Ford to highlight the future safety of ford vehicles (Ford Motor Company, 2011).   

In the year 2010, Nissan introduced Nissan Juke. It combines the nimbleness of a sports sedan, the handiness of a compact car, and the strong quality of an SUV. With regard to price, it had attracted a wide range of consumers. In connection with reliability, it had strong handling as well as fuel-efficient performance which made it an eco-friendly vehicle (Nissan, 2010).

In order to meet the requirements of a good car it is equipped with a 1.6-liter engine, Xtronic CVT 6–speed manual shift mode. It can provide the customers with both good performance and similar facilities such as another vehicle with a 2.5-liter engine. Thus, it is proved to be an economically feasible vehicle. Besides, the Nissan Juke had 16GT four components blended with a torque vectoring engine which can produce massive power. Its MR16DDT engine is designed in such a way that can improve ignition competence and have a powerful turbocharger. These features help to improve the ingestion and exhaust efficiency. Overall, the invigorating acceleration, swift response, bold design, environmental performance, and enhanced fuel efficiency are optimally balanced in such a way that makes the Nissan Juke an affordable and reliable vehicle (Nissan, 2010). 

On the other hand, Ford Escape is combined with SUV capability with outstanding fuel economy and eco-friendly features. It provides customers with sporty performance and saves maximum fuel. It has 240 Horse Power V6 engine which can provide good mileage. The transmission of Ford is equipped with six–a speed gearbox for smooth performance (Ford Motor Company, 2011).  

From the above table, it can be seen that with respect to performance, safety, and reliability Nissan is better than Ford. In terms of affordability, Nissan Juke has ranked 3 out of 7 whereas Ford has ranked 18 out of 23. The overall rating of the Nissan Juke is 8.3 whereas the overall rating of the Ford Escape is 7.8.  

Both Nissan and Ford are renowned for providing quality products to customers; however, in terms of comparison, Nissan has proved to be more reliable, safe, and affordable than Ford. Nissan vehicles have great power, fantastic handling, and comfortable seats whereas the interiors of Ford are limited compared to Nissan. Certain features of Ford are really confusing for users to understand. The main advantage of Ford is that it provides good fuel economy compared to Nissan, however, it suffers from its basic design. The designs of Nissan vehicles are more stylish and trendy than Ford vehicles which attract more customers to buy them.