...Apple, Inc, 2008)
The technology industry is a very attractive industry with a growing market demand internationally. Using Porter's five forces of competition, an industry analysis can be done. Porter's five forces are threats to new entrants, threats of substitutes, bargaining power... personal computer, including the hardware, operating system, and sophisticated software applications, as well as the design and development of portable digital music players, mobile communication devices, and a variety of products and solutions for obtaining and enjoying digital content. (Apple, Inc, 2008)
Apple aims at defending their market position by...