Enterprise Analysis: Starbucks Corporation
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...Analysis: Starbucks Corporation Part Company Analysis Company Background and History “So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn’t lie” Howard Schutlz (2011, p.33). Starbucks history is comprised of five different phases, differentiation of which might provide better understanding of this business, the way of its expansion and development (Perera, Kerr, Kimura, & Lima, 2009). Foundation of Starbucks (1971-1983) The first Starbucks store opened in 1971 in the Pike Place Market in Seattle by three teachers: Jerry Baldiw, Gordon Bowker and Zey Siegel (Perera, Kerr, Kimura, & Lima, 2009... ?Enterprise...