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Kotler, Armstrong, Philip, Gary. (2009) Principles of Marketing, Pearson education: New Jersey.
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Rodger Rafter, (2002, Feb 12) Apple’s Business Model and Strategy Retrieved August 20, 2007, from The Motley Fool: http://www.fool.com
At the corporate level there are alternative strategic options for growth that an existing organization can take in terms of choices about...