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Arvola, A., Vassallo, P. 2008, Predicting Intentions To Purchase Organic Food: The Role Of Affective And Moral Attitudes In The Theory Of Planned Behaviour, Ash Gate Printers, New York
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Auger, P., & Devinney, M. 2007, Do what consumers say matter? Misalignment of preferences with un-constrained ethical intentions. Journal... ESSAY: MARKETING: Implications of Ethical Consumption under Fairtrade Introduction Fairtrade is considered to be that form of trade based ...