The reasons for a growing consumer preference for branded jewellery in India
24 pages (6000 words)
Only on StudentShare
India has traditional relations with jewellery.Branded jewellery in India has established a niche for itself in the competitive Indian market.Branding is the procedure involved in making an exclusive picture and name for a product in the customers mind,generally in the course of advertising campaigns by way of a reliable and consistent theme.… India has…
Cultural Impact on International Marketing
90 pages (22500 words)
Only on StudentShare
During the twentieth century, globalization has been a sweeping phenomenon. It has presented new dynamics and challenges in various fronts within the commercial landscapes. The marketing discipline and domains have not been spared by the wave of globalization catalised by tremendous advancements in information dissemination interfaces.… Marketers aiming to…
Luxury goods in China
16 pages (4000 words)
Only on StudentShare
The research has found that China has been the biggest market for counterfeit product and such transactions has been taking place with India. There is a need for providing strict regulations in order to stop such malpractices; otherwise the luxury brands will lose its identity.… The paper tells that possession of the luxury brand has been a trend in market of…
Marketing
8 pages (2000 words)
Only on StudentShare
Today, the customers are more aware and knowledgeable therefore, marketers have gone beyond the price wars. Interestingly, marketers are getting more interested in… However, many of the researchers specifically name it as ‘status consumption’. In literature the concept of status consumption is defined as the consumption of anything with the intention of…
Consumer Behaivour
8 pages (2000 words)
Only on StudentShare
Part 2: Consumer Portrait. Buying is a common behaviour of any person, but the nature of the buying depends on many factors. The buying can be categorised as a critical function which has a major decision making process involved in it. Previously the reason behinds the buying used to be categorised in two major segments and they were needs and wants.…
Cases
7 pages (1750 words)
Only on StudentShare
Full Paper Title Name University 1 Case 1 Strategic capabilities are the core services and competencies that are essential for an organization to gain competitive advantage in the market. ‘Category Manager’ was the most significant addition to eBay as it directs the 23 major categories and 35,000 sub categories from all domains including jewellery, sports, watches and even jet planes.…
How advertising strategy for luxury brand changing to take account of using internet for customers
10 pages (2500 words)
Only on StudentShare
The most important aim of the paper is to understand and highlight the factors which required the shift of advertising activities of the luxury brands from the conventional and traditional modes to sophisticated internet based mediums. … The paper tells that the advertising strategies for commodities pertaining to the luxury class would certainly differ from…
What Drives Chinese Into Buying Luxury Goods in the 21st Century
32 pages (8000 words)
Only on StudentShare
The economy of China has grown by almost ten times since 1978. It has brought higher discretionary income at the consumers’ disposal. There has been the emergence of a new group of consumers in the country and is known as the “new rich” of China. … The fact that the demand for luxury goods by the Chinese population is increasing rapidly has become a theme of…
Experience economy
13 pages (3250 words) , Download 1
Lets look how experience economy helps in the industrial growth. International trade is a way to achieve a higher standard of living and improving the per capita income and GDP growth for all trading nations. The post war (WWI and WWII) era has seen a rapid expansion of trade in the trading sections among all the trading nations.… Commerce includes all those…
Retail marketing
12 pages (3000 words)
Only on StudentShare
Retail Marketing Table of Contents Retail Marketing 1 Table of Contents 2 Introduction 4 Competitive Strategy of Trust-Mart 4 Michael Porter’s Generic Strategy 5 Critical Success Factors 7 Core Competences 7 Capabilities 7 Value Network Analysis of Trust-Mart 8 Tangible Value 8 Intangible Value 9 7 P’s Analysis of Trust-Mart 10 Products 10 Place 10 Price 11 Promotion 12 People 13 Process 13 Physical Evidence 13 Operational Challenges 14 PEST Analysis of Supermarket Retail Industry in the UK 14 Conceptual Framework for Internationalisation 16 Market Entry Methods 19 Logistics and Supply Chain Issues 20 Unpredictability 20 Risk Management 20 Market Dynamics 21 Supplier Network 21 Single Inc…
Trust-Mart expansion on to UKs supermarket retail market
12 pages (3000 words)
Only on StudentShare
Retail Marketing The study is based on one of the retail supermarkets of China named Trust-Mart. The study will describe the strategic analysis of Trust-Mart and its operational challenges that it might face while expanding its business into UK’s supermarket retail industry.… Competitive Strategy of Trust-Mart Since inception, Trust-Mart had showed immense…
Luxury brand towards chinese girls around 18-30
64 pages (16000 words)
Only on StudentShare
The study addresses the various issues related with the luxury brand in China with the specific orientation towards the Chinese girls aged between 18 to 30 years. The economic development in China has led to the emergence of the young Emperors and Empress with high tendency… Literature review begins with a detailed analysis of the luxury brands and goods. It…
PET HOUSE
11 pages (2750 words)
Only on StudentShare
Mr. and Mrs. Sacher are the founders of the company, which came into being following their business concept of opening a dog and cat store. The first store of Michael and Nicola Sacher… This report aims at conducting an analysis of Mungo and Maud with respect to its mission, vision and team structure, along with other factors that may impose considerable…
Retail Theories and Strategies
8 pages (2000 words)
Only on StudentShare
Retailing is one of the fastest-growing segments of the economy. As one of the nation's largest employers, the retail industry provides excellent business opportunities. At least one-third of the 100,000 or so new enterprises launched each year are retail operations. … Retailing is an activity of enormous economic significance to most developed nations. In…
Marketing
12 pages (3000 words)
Only on StudentShare
As defined by David Jobber1“Marketing audit is a systematic examination of a business marketing environment, objectives, strategies and activities, with a view to identifying key strategic issues, problem areas, and opportunities.” The macro environment refers to the… ly highly competitive but also very difficult to survive due to high food prices; it is…
Strategic Management
4 pages (1000 words)
Only on StudentShare
Each of these were with people from different nationalities. The four individuals that were interviewed include, Indian, Japanese, British and French. A series of questions were asked to these individuals to study the differences… The eight main areas of distinction i.e. business cards, meetings, relationships, communications, gifts and meals, friendship, time…
Can Agros enter the chinese market -An investigation about chinese consumers' attitudes towards the Argos business modle
8 pages (2000 words)
Only on StudentShare
This is primarily because China has a voluminous and lucrative market. Not only is the Chinese economy growing at a stupendous rate but it has also proved itself immune to the… plishment can be attributed to the increase in the purchasing power of the Chinese people due to the corresponding increase in their disposable income. The research paper will attempt…
Retailling and distribution strategy - Analyse two luxury brands.CHANEL and ARMANI
11 pages (2750 words) , Download 1
In this competitive global market environment it is very necessary for all the companies to continuously grow and expand their market presence so that they can increase their market share comparatively by a good percentage and also are able to capture most of the market share… But with the increasing income level and also expenditures of the customers’ good…
I will send the question to writer direcly
13 pages (3250 words)
Only on StudentShare
This essay sets out to identify how Tesco plc has used the international marketing mix in its operations in the USA, India, South Korea and China and why these approaches have been taken. It provides a brief explanation of the international marketing mix and an overview of the… The traditional marketing mix is considered to be the 4 Ps – product, price, place…
Retail Marketing and Distribution
20 pages (5000 words)
Only on StudentShare
Retail Marketing and Distribution Table of Contents Introduction 3 Definition of Retail Branding 5 Growth of Retailer Brands 6 Retailers’ Brand Development Strategy 7 Types of Private Level Brand 7 Role of Retail Branding Strategy in Retailing 10 Current Trends in Retail Brand Strategy 12 Pros and Cons of Approaches to Retail Branding Strategy 13 Retail Branding Strategies 15 McDonald’s Corporation 15 7-Eleven Incorporation 16 Aspial Corporation Limited 17 NTUC FairPrice Co-Operative 18 Popular Holdings Limited 20 Conclusion 21 References 23 Introduction Retailing comprises all the activities that are involved in making the goods and the services available directly to the eventual consume…
Research of China's Luxury Goods Market- How Chinese Enterprises Get out From Made in China to Create Domestic Luxury brands
20 pages (5000 words)
Only on StudentShare
Literature Review Introduction China has undergone a continual surge in the buying power of its consumers since the 20th century (Ille and Chailan 2011). Chinese consumers have attained increased wealth over the years and have become more accepting of the retail formats of their Western counterparts.… Recently, however, with an increased spending power among…
The Era of Wearable Technology
23 pages (5750 words)
Only on StudentShare
The author of the text "The era of wearable technology" touches upon the wearable technology. Reportedly, wearable technology is characterized as a type of clothing or accessory that integrates computing capabilities or other relevant electronic technologies.… Wearable technology made available in multiple global markets is a relatively new phenomenon that has…
How american TV series Gossip Girl shape/influence young woman's ideals/opinions/life
12 pages (3000 words)
Only on StudentShare
[Topic:] ] ] Introduction This literature review will cover the problem components related to the compelling issue under consideration, that is, the negative influence of Gossip Girl on the lifestyles of young women in America.… The television series was created by Josh Schwartz and Stephanie Savage and was first premiered on The CW in late September, 2007…
Tiffany & Co
24 pages (6000 words)
Only on StudentShare
This academic proposal is being carried out to make review of company and its business, compare the company with competitors, demonstrate company’s financial forecast and valuation, makes SWOT Analysis: its strengths, weaknesses, opportunities and threats… The intention of this study is Tiffany & co as first winner of an award in excellence in US for its…
Fashion Promotion - Dior
14 pages (3500 words)
Only on StudentShare
The essay discovers the fashion promotion and Dior's fashion. The fashion industry of UK is a very lucrative segment that contributes about £21 billion in UK economy. Fashion has always been a great success story for the British. Moreover, London has always been regarded as the fashion hub.… The paper "Fashion Promotion" analyzes the channels and ways that…
1 - 25 results of 500 items