CHANEL - Brand Equity, Brand Positioning, Brand strategy
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...Brand Equity, Positioning, and Strategy of Chanel Brand Equity, Positioning, and Strategy of Chanel [Institute’s Brand Equity, Positioning, and Strategy of Chanel
Without any doubts, everywhere we go, thousands and thousands of barnds from all possible directions surround us. In fact, every brand, even if it only seems to be a simple name or tagline, possess a history, a story, and a lifecycle. Even brand seems to have a lifecycle, very similar to product life cycle (PLC). Brands that were in the front line in the past and had ruled the scene once are there today for the sake of it. There a long list of such brands that have a glamorous history but today... on it (Tungate,...