Developing a Strategy for Sustainable Relationship
, Case Study
...Adolph, Elrod, & Neely, 2006). To avoid such a fiasco, as early as possible, Tennyson must create a team to manage program integration and help mitigate any risks to the organization.
Adolph et al. (2006) cite "poor stakeholder outreach" as one of the challenges that mergers can potentially face:
All relevant stakeholder groups-both internal and external-must receive communication about the transaction, early and often. While employees (see sin number eight), customers, and regulators get the bulk of the attention, there is a long list of additional stakeholders such as communities, suppliers, and the like who also need care and feeding. Management must strive to understand how... Running head:...