Marketing. Firms gain competitive advantage
6 pages (1500 words)
, Download 1
...advantage by conceiving new ways of conducting activities, employing new procedures, technologies, inputs or channels of distribution. Redesigned of 'place' notion has a profound impact on organizational efficiency and can even lead to new organizational structures, products, and services. Both FedEx and UPS use information technology recasting the process of management, providing powerful new capabilities to help managers strategize and plan, organize, lead, and control. Companies may decide not to automate, rationalize, or reengineer place functions, but logistics companies are forced to use... Marketing: "The Role of FedEx and UPS in the New Logistics" Executive summery Firms gain competitive...