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Consumer attitudes towards celebrity endorsed products
36 pages (9000 words)
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Consumer attitudes towards celebrity endorsed products ABSTRACT Globalization and the power of the modern media over consumer societies have contributed to the phenomenon of using celebrities to endorse consumer products. Use of celebrities to endorse a product has been prevalent for decades as it resulted in more favorable advertisement ratings and better financial performance.
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What is the role of celebrity endorsement in marketing communication
7 pages (1750 words)
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The endorsement of the products and services by the celebrities has created positive impression among the customer groups that the company is a growing business. The customers of today take informed decision by carrying out research on the products offered by the competitors in… This paper presents a review of the literature followed by a critical analysis and…
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RESEARCH PROJECT & PROPOSAL 1 & 2
20 pages (5000 words)
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In the contemporary business environment, companies are looking for unique and ingenious strategies to differentiate their companies and marketed brands from that of competition. Many companies, especially those that operate in highly saturated competitive environments, offering… ementioned category which is distinguishing the product in a unique way, making…
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Celebrity Endorsement
4 pages (1000 words)
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Celebrity Endorsement Name Institution Annotated Bibliography: Celebrity Endorsement Krasnikov, A., Mishra, S. & Orozco, D. (2009). Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence. Journal of Marketing, 73, 6, 154-166.… Indeed, trademark or brand name is a term that is used to define entities with unique…
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CELEBRITY ENDORSEMENT (MARKETING)
48 pages (12000 words)
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The study area of celebrity endorsement is vast and wide. Previous research relating to this topic has aided a lot of new facts and axiom to the generation of research question. There is lot of… Following by that, different theories regarding communication and how celebrities play an important role in framing communication strategies has been clarified. Then…
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Celebrities Endorsement to a Brand Promotion
33 pages (8250 words)
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The current project "Celebrities’ Endorsement to a Brand Promotion?" primarily aims at discussing to what extent the potential masses are influenced by celebrities, how they stimulate their purchasing decision and how media is used for the celebrity endorsement.… Celebrities acted as the spokesperson to promote and advertise the product, services and sometimes…
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Celebrity endorsement:David Beckham &Samsung research
4 pages (1000 words)
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David is normally associated with popular global brands and it would have interesting to find out the value, if any, that his… eable to find out what was the cause of this outcome since previously, it had been believed that his endorsement deals were purely as a result of his sporting prowess. His continued relationship with some of the world leading brands…
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The impact of celebrity endorsement
42 pages (10500 words)
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In the paper “The impact of celebrity endorsement” the author analyzes from several perspectives why consumers buy high prices watches. He thinks that the modern customer is motivated by his desires, psyche and moods. The problem arises when one tries to define consumer behavior.… Marketing has always been a challenge and more so for products that are costlier…
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How Celebrity Endorsement effects Consumer Behavior
4 pages (1000 words)
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The term paper "How Celebrity Endorsement effects Consumer Behavior?" aims to analyze the success of this technique, in doing so, it critically analyzes the existing literature and reaches to the conclusion that celebrity endorsement helps in building the trust of the consumers. … Do celebrities play a role in changing consumers’ behaviors and purchasing…
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Impact of Celebrity Endorsement on Consumers
81 pages (20250 words)
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The dissertation "Impact of Celebrity Endorsement on Consumers" investigates the specific celebrity attributes of celebrity likeability and celebrity trustworthiness on specific consumer behavior outcomes of a popularity, company or product brand image and purchase intentions.… The advent of globalization and liberalization in the world markets has…
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What is the role of celebrity endorsement in media communication
8 pages (2000 words)
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The usage of celebrity endorsement has a major brand communication strategy in companies, which helps in sale and promotion of brands all over… Different researchers have different definitions for celebrity and celebrity endorsement. For instance, a celebrity is a name that requires no additional identification. Stars are recognized wherever they go and they…
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Celebrity Endorsement of Advertisements Boosts Sales and Product Image
2 pages (500 words)
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The use of celebrities in advertisement has been a common phenomenon in modern business.The claim that has been observed by many organizations holds that advertisements endorsed by celebrities increase the effectiveness of their advertisements … This claim has been widely accepted in the marketplace, making almost 15% of the advertisement in the US to…
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What is the role of celebrity endorsement in media communication
8 pages (2000 words)
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The definitions of the terms and explanations of them are addressed as they form a huge part of the literature review. Examples of some of the success stories in… e recent past as a result of being endorsed by many different companies and corporations to advertise their products and introduce different brands to the market place. The essay will examine the…
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What is the role of celebrity endorsement in marketing communication
7 pages (1750 words)
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Many firms have been successful at building brand image and increasing product popularity through celebrity endorsements. It has become a trend… Celebrity endorsement is a method of brand communication whereby a celebrity uses his or her popularity and acts as a spokesperson for a particular product. Celebrity endorsements are seen to have a long lasting…
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Do celebrity endorsement change the consumer buying behaviour on clothes
1 pages (250 words) , Download 0
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Researchers have stated that the use of celebrity endorsements by brands can create encouraging response from customers and enhanced buying intent amid consumers as against brands that do not utilise celebrity endorsements. … Researchers have stated that the use of celebrity endorsements by brands can create encouraging response from customers and enhanced…
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Advantages & Disadvantages of JavaScript
2 pages (500 words)
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The following writing will briefly describe the background of JavaScript as a scripting programming interpretative language used in web programming. Furthermore, an author would focus on discussing the most common advantages and disadvantages of such technology,… In order to enhance the aspect of functions performed by any website, JavaScript is hugely adopted…
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Dissertation ;HOW EFFECTIVE ARE CELEBRITY ENDORSEMENTS IN CHANGING UK CONSUMER ATTITUDES ABOUT VARIOUS CLOTHING BRANDS
48 pages (12000 words) , Download 1
Promotion, as one of the most important elements of the marketing mix for fashion clothing sales, identifies the possibility that celebrity endorsements can change the buying intentions and behaviours of UK consumers; and consumers abroad. The fashion clothing industry is a… The paper has been based on two main objectives, i.e. Studying the consumer attitude…
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Celebrity Endorsement. Contribution Of Celebrity Endorsement To Achieving Marketing Communications Objectives In The Retail Clothing Industry: A Case Study On Topshop
64 pages (16000 words)
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Over much of the past decade and the half century prior to it, advertisers have been using celebrities to endorse their products, beginning with endorsements by Marilyn Monroe and Marlene Dietrich to the latest times.… However, researchers are divided over their opinion on the degree of effectiveness of celebrity endorsements. Although, both researchers and…
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Celebrity endorsement in the womens fragrance market and its impact upon consumer behaviour
36 pages (9000 words)
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One of the commonly used advertising methods is that of celebrity endorsement, which purportedly increases sales of products due to the attraction of the celebrity image associated with the product or service. This study examines whether celebrity endorsement is effective and… ndary research and the findings of primary research, all of which show that…
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Reflective Practitioner Assessment
14 pages (3500 words)
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Celebrity Endorsement: As defined at venturerepublic.com, "Endorsement is a channel of brand communication in which a celebrity acts as the brand's spokesperson and certifies the brand's claim and position by extending his/her personality, popularity, stature in the society or expertise in the field to the brand.… Even though endorsements have taken on a…
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Marketing
12 pages (3000 words)
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Introduction The ability to reach a target audience is one which is determined by the image which is presented. When looking at fashion, there are specific considerations about the image and how this negatively or positively affects the reaction and behaviors from potential consumers.… To change the image, those in the fashion industry are required to think…
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Marketing
12 pages (3000 words)
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When looking at fashion, there are specific considerations about the image and how this negatively or positively affects the reaction and behaviors from potential consumers. The… hose in the fashion industry are required to think like the customer by finding presentations that ensure high quality and modern looks for the fashion styles that are being presented…
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Recommendation: its advantages and disadvantages
4 pages (1000 words)
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Depreciation Name: Institution: Depreciation has been defined by scholars as the process of allocating costs of tangible assets over periods which the asset has benefitted the company (Peterson, 2002, P. 95). With time, the long-term assets of a company become obsolete while some lose value due wear and tear effects.… Recommendations To overcome the problem of…
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Luxury e-commerce advantages & disadvantages
9 pages (2250 words)
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Luxury E-commerce (advantages and disadvantages) [Instructor Name] Luxury E-commerce (Advantages and Disadvantages) Introduction With the shifts in the modern world and its changing trends, there has been an influence in the human society and living.… Though advancements like e-commerce or e-business has favored to an extent, but there are some drawbacks too,…
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ADVANTAGES AND DISADVANTAGES OF HOMOSEXUALS
3 pages (750 words)
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Over decades, homosexuality has raised debate concerning its appropriateness and effects to the society. In such debates, proponents and opponents of each side illustrate… Nevertheless, those that get into marriage are often sure of their partners and the bond between them is often stronger than that of their counterparts. Other factors that contribute to the…
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