The Global Pharmaceutical Industry
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...advantage of opportnities in the external environment and addressing eminent threats (Byars, 1991; Cooper, 2000; Morden, 2007), one understands that the consumers of the pharmaceutical industry are patients who need the drugs and medications to address various health concerns. As the prices of medicines were highly dependent on the amount, level and extent of research and development, consumers have no control nor say on the strategies involving prices. As shown in the chart on one... with products (branded, generics or branded generics) should be offered and what are most demanded given the consumers’ buying power and suppliers’ power, as well. Technological factors have been identified in...