Celebrities in Advertisements
...advertisements aggressively, to sell their products. Advertisements and commercials through different media like print, television, hoardings, radio etc., are constantly bombarded on target consumers. However, to make the advertisements and messages more powerful and influencing, the advertisers are using the psychological method of ‘mental association,’ through which the celebrities from different fields are made to advertise their products and influence the consumers. Hence, the celebrities have become... ?Introduction Today’s modern and technologically advanced world has become highly media driven. To stay in the heat of the competition, different companies and services are using the medium of...