...Advertising The term advertising refers to a form of communication, conducted usually by marketers directed towards consumers (Wells, pp. 29-34), to inform them about products and services available and persuade them to buy and avail them. Advertising can be possible by various means, such as on billboards, online, in newspapers and magazines, by word of mouth etc. In specific, there are two major types of advertising, known as ethical and unethical advertising. Unethical advertising, as the name suggests, is preparing such advertisements that do not comply with the general norms of advertising and do not meet certain requirements. Various types of advertisements considered as unethical... ...