...Advertising + Introduction Advertising and, by extension, marketing, is a component of the business world that dates back to the years before the 1960s and has since been used to identify the standards for marketers. Non-traditional advertising is combination of marketing strategies that rely on orthodox, fairly new and new methods of marketing. They include anything that is not part of the traditional marketing category. Usually, non-traditional advertising involves aspects that do not involve regular print advertising, TV or radio advertising (MacDonald, S., 2014). Instead, the strategies used to deliver adverts and marketing components are manipulated into the environment... and exposed...