Branding essay (advertising)
...advertising: advertising's role in building strong brands. Hillsdale, NJ u.a, Erlbaum. VASUDEVA, P. K. 2006. International marketing. New Delhi, Excel Books. ASPATORE, INC. 2005. Inside the minds international advertising : successful advertising techniques from agencies around the globe. [Boston, Mass.], Aspatore, Inc. http://www.lib.sfu.ca/cgi-bin/validate/books24x7.cgi?bookid=13306. YESHIN, T. 2006. Advertising. London, Thomson Learning. HACKLEY, C. E. 2010. Advertising and promotion: an integrated marketing communications approach. Los Angeles, SAGE.... ? Branding and International Advertising Branding is more qualitative rather than quantitative. It could be a sign, a...