Advertising: Images, Industry and Audience
...adverts, this paper uses Apple Company, as a commercial organization and Octopus Holdings Limited. In promoting its products, Apple Company has... ? Advertising: Images, Industry and Audience Journalism, Mass Media and Communication Introduction Advertisement, as defined by Julian (2002), is a form of communication specifically used to persuade or encourage people to continue performing an action or change to a new action. An audience can be readers, viewers and/or listeners. Two types of advertisements exist, commercial and non-commercial advertisements. According to Altstiel and Grow (2006), commercial advertisements aim at driving consumer behaviors with respect to some commercial offerings....