An advertisement of children.
...Advertisement: giving children what they want It has been a universal truth in advertising for many years that it is essential to understand one’s client base. An advertisement is unlikely to be able to change its consumer in any real way, rather, it has to understand what it is the consumer wants, wants to be, or wants to get, and then tell them that the product being sold is a method to those ends. Beer commercials, for instance, do not tell consumers they want beer; they instead understand that consumers want camaraderie, and sell beer as a way for them to access that camaraderie most easily. The same can be said for children’s advertising... . Children’s...