...affiliate to maximize revenues comes at the expense of other affiliates, skirmishes can arise that decrease profits for the whole process. To address such difficulty, more and more firms are starting vertical marketing systems. Furthermore, vertical marketing systems can take numerous forms. Moreover... Marketing channels A vertical marketing system (VMS) is where the chief participants of a distribution channel—producer, broker, and retailer—work organized as an integrated collection to meet customer needs. Moreover, in conventional marketing systems, wholesalers, producers, and vendors are distinct dealings that are all struggling to exploit their profits. Moreover, when the struggle of one channel...