Marketing communications Bachelor Essay
...Alan Moore, (2005), 'Communities dominate brands' futuretexts, London, pp (2-20)... Communications Q1: How dynamic and complex is the UK marketing communications environment Ans: 'Communication' as such is defined as an artof developing an understanding between people, communities, societies, civilizations etc. Communication forms a crucial part of managerial activities. Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. UK market is a very diverse market in general which caters to customers/ consumers from different walks of life, different cultures, ethnic groups and age groups. In today's market driven economy concept, ...