Alliances as Strategic Tools
, Book Report/Review
...alliances as strategic tools) By 1 Introduction Strategic alliance is the rational way to enter in new markets, to be moreglobalized and to develop new and fast technologies in this era. I have chosen this article because strategic alliances such as partnership, joint ventures, mergers and acquisition, these have become quite popular in relation to globalization. Presently, if any organization wants to enter a new market or diversify, start a new business, the best way to do this with less resources and limited cost is strategic alliance. It has become the core of every business in order to be successful in this intense competition. Therefore, it is imperative to identify the basic... ? Article review...