, Case Study
...strategy and target market. Consideration will be given to current resources, population, potential challenges and opportunities.
Florence has impressive strengths. It is well-located on the major coastal highway, 101, halfway between two popular coastal cities: Newport and Coos Bay. Florence offers lots of natural beauty, with the Siuslaw River, Pacific Ocean, lovely forests, amazing sand dunes, and a Stellar sea lion rookery. The sand dunes are the largest in the world, and they cover the largest coastal sand dune area... January 23, Branding Florence, Oregon This paper will provide a SWOT analysis of the town of Florence, Oregon. Based on the analysis, this paper will suggest a new branding strategy ...