Celebrity vs. Ordinary People Phenomenon
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...Amusing Ourselves to Death, Penguin, London. Rojek, C 2001, Celebrity, Reaktion Books Ltd, London. Sonwalkar, J, Kapse, M & Pathak, A 2011, ‘Celebrity impact - A model of celebrity endorsement’, Journal of Marketing & Communication, vol. 7 no. 1, pp. 34-40. Turner, G 2004, Understanding Celebrity, Sage Publications Ltd, London. Turner, G 2010, Ordinary People and the Media: The Democratic Turn, Sage Publications Ltd, London.... ?Celebrity vs. Ordinary People Phenomenon Living in a century of information gives a great chance for self-development and self-improvement of own knowledge and skills to every person. Human conscience, perception, and point of view involuntarily can be affected with mass media products that play not only informative role but also conduct educational and entertaining functions. Television and press put society in the picture...