, Research Paper
...Mass Media Social Theories and Mass Media: A comparison of the impact on Media and Society Number Instructor’s name Date submitted Introduction Mass media is a social institution, which has an impact on the society in which it functions, while all the same reflecting the attitudes and values of the same society. What is represented by the term, mass media is a matter of contest but still general agreement has it that mass media comprise of “TV, radio, movies, videos, CDs, audio tapes, the Internet, newspapers, magazines and books” (Brym and Lie, 2006, pp.108). The reach of mass media is so vast that the Internet users who were 40 million in population in 1995... ? Runnung Head: Social theories and Mass...