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...environment's strengths/weaknesses. These factors include several such as "company culture, market share, brand awareness,financial resources.." (netMBA,n.d.).These will be internal to the organization; whilst external factors include competitors, in this case ASDA and TESCO that are leading supermarkets in the UK as well. However, the last four mentioned factors are mainly the macro environmental factors and maybe employed in a PEST analysis. PEST stands... Parliamentary small shops group; half the UK's 278,630 shops are owned and managed by a sole trader. However, these local shops are now losing out to the supermarkets, which are moving to the convenience store format resulting in 2000...