COMPETITORS ANALYSIS AIRLINES INDUSTRY
, Research Paper
...Analysis Delta Airlines Delta Airlines Delta offers scheduled air transportation for passengers and cargo all through the United States and other parts of the world. It has a global route network that enables it to access the major domestic and international markets (Delta, 2011, p.2). Their network is focused on the hub system at airports operated in “Amsterdam, Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, New York-JFK, Paris-Charles de Gaulle, Salt Lake City and Tokyo-Narita” (Delta, 2011, p.2). Delta’s main strategy is to differentiate itself through offering diverse products and services. It will start a new delta.com platform in 2012, which it expects to produce... Competitive...