The Market of IKEA in China
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...position, evaluate the marketing strategies adopted in the past, and achieve a better understanding on the company’s customers. For instance, in Findings and Analysis Chapter, Figure 7 illustrates the price of 10 IKEA’s products. These data of price are found on IKEA website, which are sought... ? of Hertfordshire Business School Feng GAO No: 11444541 Supervisor: ElaineO’ Connor Submission Date: 20 September, 2012 Ethics Number: BS/S/036-9/12 Final Word Count: 13,863 Acknowledgements The completion of this paper was achieved with assistance and support of some other people. Therefore, I want to express my gratitude to them: To my supervisor Elaine O’ Connor, thank for her support and patient tutoring....