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...IKEA International Strategy:
The expansion of IKEA on the whole, has been organic so that it retains full control over the business. However, in some countries such as Iceland, Hong Kong, Singapore, Saudi Arabia and Spain, the Company functions as a franchise, with capital investment and management being the responsibility of the local companies and IKEA providing the merchandise, education, training, administrative, support and marketing services.( Worrall and Littler, 1995).
Global sales of IKEA products now totals over $17.7 billion annually and one of the key elements underlining... IKEA Introduction: IKEA is a do-it-yourself, low cost, furniture retailer. The company offers a wide range of...