The Body Shop Saga
...Anita Roddick, now Dame Anita Roddick. In an interview Roddick herself said that: "The Body Shop and I have always been closely identified in the public mind. Today, it is impossible to separate the company values from the issues that I care passionately about - social responsibility, respect for human rights, the environment and animal protection, and an absolute belief in Community Trade." (Roddick).
Roddick promoted the idea of a business with "soul," that is, making profits... The Body Shop Saga THE BODY SHOP SAGA How Principles Can Sell Products The Body Shop Saga 2 It was the idea, not the product, that elevated the Body Shop to iconic status, the idea and the woman who was its embodiment, Anita...