The Body Shop Saga by Anita Roddick
It was the idea, not the product, that elevated the Body Shop to iconic status, the idea and the woman who was its embodiment, Anita Roddick, now Dame Anita Roddick. In an interview Roddick herself said that: “The Body Shop and I have always been closely identified in the public mind. Today, it is impossible to separate the company values from the issues that I care passionately about – social responsibility, respect for human rights, the environment and animal protection, and an absolute belief in Community Trade.” (Roddick).
Roddick promoted the idea of a business with “soul,” that is, making profits with principles intact (Jones, 1998). The first Body Shop... The Body Shop Saga by...