A Literature Review on Consumer Voluntary Disposition
...disposition have been rarely discussed. Consumer behaviour can be defined as the "acquisition, consumption, and disposition of goods, services, time and ideas by decision making units.” (Jacoby, Berning, and Dietvorst, 1977, p.22). Consumer behaviour is a discipline to itself and is not subdicipline to any other groups like marketing, advertising, sociology, business, governments or consumers. Belk (1986, p. 423):
The changing trend of consumerism from product dominant to consumer dominant has bought such reorientation on “customer focus” (Kohli and Jaworski, 1990, p.3) requires sophisticated... Introduction There has been many studies on consumer research which mainly dealt with consumer behaviour but...