...Apple customers are repeat customers, and therefore the company is audacious in its pricing strategy. Apple does not have to worry much about attracting new consumers because it already enjoys a loyal clientele. Customers will buy Apple product without taking into consideration its high prices because they are just used to Apple products.
Apple faces strong competition from companies like Samsung, Google, Microsoft, Blackberry, HTC, and Sony. All these companies, especially Samsung, have been rapidly gaining grounds by introducing new and innovative products (Chen, 2013). For a long period of time, Apple enjoyed monopoly power... Market Analysis of Apple Inc Market Analysis of Apple Inc...