Apple Inc.: Strategic Plan
...market, especially from companies such as Microsoft, Samsung, Dell, Nokia etc. This paper is written as a strategic plan for Apple Company. Organizational Analysis Strengths The key strength of Apple Inc. is its ability to innovate new products. Bordia, et al. (n. d.) mentioned that “The ability to define and develop new products and services and deliver them to market is the fundamental source of value creation in companies and an important enabler of competitive advantage” (Bordia, et al, n.d, p.1). At the beginning of 2000, Apple introduced a series of products such as iPhone, iMac, iPAd, iPod, iTune, iCloud etc. These “i” series products brought huge success to Apple Company... ? Apple Inc Strategic...