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Apple Marketing Strategy analysis
10 pages (2500 words) , Download 1
This current research will present first with the vision, mission and objectives of Apple Inc, its history, leadership and culture. The report continued with the mission statement and the exceptional factors contributing to the success of the company.… The firm that is analyzed in the paper is Apple red as giant in the consumer electronics market and its…
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Analysis of the Marketing Strategy of Apple Inc
52 pages (13000 words)
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Apple, Inc. is considered one of the most successful companies in the field of digital communications innovation for the consumer market. … The death of Jobs in 2011 has left Apple’s stakeholders, its many avid followers, and the business community in a state of uncertainty about the company’s future and its ability to sustain continuous innovation as it had…
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Analysis of the Marketing Strategy of Apple Inc: 1997 2011
10 pages (2500 words)
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The researcher of this essay presents a research proposal for a dissertation, that is aimed to provide an analysis of the marketing strategy of Apple Inc in 1997 – 2011. The researcher focuses on the discussion of phases of his study and topics that will be evaluated.… This means that innovation is key to the survival of businesses. This is one of the main…
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Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
9 pages (2250 words)
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Date: Comparative Analysis of Integrated Marketing Communication: Apple Inc v/s Dell Inc Executive Summary Vast changing business environments are giving birth to emerging concepts and phenomenon in every field. A new concept that has been developed in the 21st century is of Integrated Marketing Communications.… When it comes to Integrated Marketing…
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Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
11 pages (2750 words)
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Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell Executive Summary The project talks about the integrated marketing communications of two well known brands Apple and Dell. Both the brads have made extensive use of the media to promote its product and brand and with effective marketing communication have been able to achieve the desired position.…
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Marketing Strategy of Apple
60 pages (15000 words)
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ABSTRACT With the technological advancement that is taking place, marketing of high-technology products has become a specialized activity that has to stretch beyond the traditional marketing strategy. The high-tech industries in the global business environment are no more limited to computers but have pervaded gadgets and equipments of all shapes and sizes.…
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Apple Marketing Analysis
6 pages (1500 words)
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Apple Marketing Analysis Institution’s name: Marketing Date Submitted: A1. Marketing Mix Analysis Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion.… 1). Price; Apple being in a business that deals with technology and the advances that come with technology requires that it keeps up to…
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Marketing Strategy of Apple
5 pages (1250 words)
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In the previous section, an introduction to the marketing strategy was presented, which included market segmentation and target selection, product positioning and marketing mix. In this section, the theory mentioned in the literature review will be verified and evaluated with… The main objective of this research is to recognize the marketing strategy of Apple…
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Apple Marketing analysis
5 pages (1250 words)
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The growth of Apple from a market competitor to a market leader is visible in the setting, operations and enterprise presentations by the organization. From these presentations, one is able to relate to the organization’s SWOT analysis.… In his opening remarks, Steve Jobs uttered ‘listening to music will never be the same again’ (Jackson, 2001). From this…
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Marketing strategy and KSFs of Apple Incorporation
29 pages (7250 words)
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Globalization has posed a major challenge to organizations to manage international business. Technological advancement has pervaded every field and marketing of high-technology products has become a specialized activity.… Globalization has posed a major challenge to organizations to manage international business. Technological advancement has pervaded every…
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Apple Strategy
5 pages (1250 words)
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Apple Company is a technology-based company, which specializes in producing only the best technology products. They mainly deal with such technology products such as desktop computers, laptops, phones, and iPods. … This has been done using the quality employees who they employ. In recruiting the new employees, Apple does not necessarily follow what most…
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Company Analysis: Apple
5 pages (1250 words)
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Company Analysis Author Institution Company Analysis (Apple) Apple designs, produces and markets movable digital music players, mobile communication and media gadgets, and personal computers. Apple also sells an assortment of correlated software, networking solutions, services, peripherals, and third party digital content and applications (Apple, 2012).…
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Marketing principles: Apple Inc
11 pages (2750 words)
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Marketing Principles: Apple Inc. Executive Summary The aim of the paper is to demonstrate the concepts and process of marketing, including segmentation, targeting and positioning as well the extended marketing mix and their uses in implementing the marketing plan for a selected company.… evaluating the costs and benefits. Task two analyses the macro and micro…
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Macro Analysis about Apple
8 pages (2000 words)
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is an American MNC founded in 1976 and headquartered in Cupertino, California. The company’s objectives are rooted on the design and development of PCs, PC related software, and electronic products like iPods, and MP3 players. Apple Inc.’s main product lines… ation has always been at the forefront of innovations in the electronics industry, their biggest…
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Apple Business Strategy
12 pages (3000 words)
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The author of the following paper "Apple Business Strategy" comments on the corporate strategies of Apple corporation. Reportedly, Apple has effectively managed to be a triple-crown company in a very competitive consumer industry by being innovative.… There is another necessary manner that Apple sets itself aside from its competitors; the manner the corporate…
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Apple Strategy (1984-2004)
10 pages (2500 words)
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Having started the journey in 1976 the company has seen many milestones. Today it appears that Apple Computer Inc. is the sole successful escapee from the IBM and Microsoft hegemony in the personal computer field. Headquartered in Cupertino, California, Apple Computer designs, manufactures and markets personal computers and related software, services, peripherals, and networking solutions.…
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Analysis of Apple, Inc
3 pages (750 words) , Download 1
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Primarily, touching on both financial and technological protections, Apple must consider defending its ownership of its software internationally and other intellectual property. The company determined that licensing agreements are the most appropriate method for these protections (Apple Inc., 10).… This is part of the risk management philosophy associated with…
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SWOT analysis on Apple company
4 pages (1000 words)
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SWOT analysis on Apple Company Contents Contents 2 Introduction 3 SWOT Analysis 3 Strength 3 Weaknesses 4 Opportunities 4 Threats 5 Reference 7 Introduction Apple Inc., an American multinational corporation, incorporated in the year 1977 in California is one of the successful and largest technology companies in the world.… SWOT Analysis Strength Apple has been…
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SWOT Analysis on Apple Company
4 pages (1000 words)
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This essay presents the story of Apple Inc., an American multinational corporation, incorporated in the year 1977 in California is one of the successful and largest technology companies in the world. The company reinvented the mobile phones with its invention of App store.… From the essay it is clear that the company investment in the research and development…
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Management strategy of Apple
7 pages (1750 words)
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This paper presents a brief report on the management strategy of Apple. In order to analyze the business environments, various business analysis tools such as TOWS Matrix and Porter’s Five Force analysis etc will be included in the current paper.… This research will begin with the presentation of the threat of new entrants. Even though there are…
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Retail marketing of apple lnc
36 pages (9000 words)
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RETAIL-MARKETING OF APPLE INC Your name …………………. College/ …………. TABLE OF CONTENTS Chapter 1 – INTRODUCTION ……………………………………………… 4 1.1 . Framing of the research issue …………………………………….… …………………………… 9 2.1. Company Profile …………………………………………………... 10 2.1.1. Market-Share Analysis ………………………………….. 11 Chapter- 3 - LITERATURE REVIEW ………………………………………… 13 3.1. Company-Owned…
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Apple SWOT analysis
4 pages (1000 words)
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The current Apple’s mission statement is unfit given that it focuses more on the products that this company makes rather than the customers or the target markets. It does not explain the benefits that are to be achieved by the buyers.… Apple statement further elaborates that currently, the company still leads the industry though innovative technologies that…
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Marketing strategies of Apple Inc
5 pages (1250 words)
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Marketing Strategies of Apple Inc. Date Marketing Strategies of Apple Inc. Corporate Background The history of Apple Inc. can be traced 35 years ago in 1976 when two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design which became the Apple I (Stanford, 2010, p.… It's products and services include…
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Strategic Analysis of Apple
8 pages (2000 words) , Download 2
Apple Computer, Inc., commonly known as Apple Inc., is a US based multinational company involved in manufacturing and marketing of several consumer electronic products. … The company is also the second largest publicly traded company in terms of market capitalization. As of 2012, the company had 394 retail stores spread throughout the world (Apple Store,…
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Apple Inc. Business Analysis
6 pages (1500 words)
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Apple Inc. Business Analysis Author Institution Abstract. The paper analyses the business operations of Apple especially on how it deals with changing economic conditions. The paper analyses how the recent economic trends are affecting the business operations of Apple.… The reasons of investing as mutual fund manager in Apple are given, and the paper concludes…
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