...Armada, Atomic, Bern, Bullet, Burton, DC, Electric, Element, Freestyle, Full Tilt, Globe, G-Shock, Jones, Matix, Nike, Orange, Patagonia, POC, Reef, Ride, Spy, The North... Evo: The Challenge of Going Global Introduction Evo is an active sports retailer. The company started business operations as an online retailer in 2001. In 2005, Evo opened its first brick-and-mortar store in Seattle.
The retailer has recently opened its second physical store at Portland, Oregon. Evo’s goal is to open more brick-and-mortar stores throughout the country. The distribution center of the retailer, which services the online as well as physical stores, is located at Auburn, Washington (Evo.com, 2014).
The company’s missio...