Marketing Management "Tesco&Asda"
, Case Study
...Asda to segment individual clients, perform statistical modeling, and provide profitability calculations in order to detect the relative value of that client to the business.
1. SD (2003), 'SD', vilble t www.sd.co.uk, [ccessed 23/03/03]
2. BBC news, (2003), 'Tesco joints bttle for Sfewy', vilble t http://news.bbc.co.uk/1/hi/business/2682559.stm, [ccessed 14/03/03]
3. BBC, 2006 [Online] http://news.bbc.co.uk/1/hi/business/4694974.stm (ccessed 5/1/07)
4. Begg, D nd Wrd, D. Economics... Mrketing Mngement "Tesco&sd" Introduction Today, with the tremendous growth of the retail market, s are spoiled for choice. With stores vyingfor footfalls, companies have resorted to offering more for less -...