, Case Study
...Red Bull has been globally acknowledged as a well recognized energy drink brand. Its origin is traced in 1982 when is founder, DietrichMateschitz, reflected on introducing a tonic drink that gained initial popularity in the Far East ( (Red Bull, N.D.). In 1987, Mateschitz “developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market” (Red Bull, N.D., par. 2). The official website of Red Bull boasts of its historical accomplishment that reveals that “since 1987, around 30 billion cans of Red Bull have been consumed, more than 4.2 billion in 2010. The responsibility for the success of the world's No. 1 energy drink is shared by the company's 7,758... ?Introduction...