Marketing process and planning
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CHEVERTON, P. (2004). Key Marketing Skills 2 Strategies, Tools and Techniques for Marketing Success. London, Kogan Page. http://public.eblib.com/choice/publicfullrecord.aspx?p=227367.
FERRELL, O. C., & HARTLINE, M. D. (2011). Marketing strategy. Australia, South-Western Cengage Learning.
FYALL, A., & GARROD, B. (2005). Tourism marketing... Marketing process and planning 1a PESTLE ANALYSIS Economic: Anki Drive is set to be sold in the UK. However, thereare both economic and microeconomic factors that might affect the...