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...BMW is actually producing and selling luxury automobiles (cars priced between $35,000 - above) that meet the tastes and preferences of well-educated, married and technology savvy elite customers with stable purchasing power and absolutely no affordability issues. In simple words, BMV’s core target market is customers from affluent elite and upper – middle social classes that enjoy high income levels (ranging $75,000 – above per annum). In contrast, competitors such as Lexus, Acura, Mercedes Benz, Ferrari, Cadillac and Infiniti also have established brand names and reputation in the market of luxury vehicles. Also, the competitors target elite and upper-middle customers... Case Analysis - BMV Films BMW is ...