...Beers & Arnould, 2014).
Cayla, J., Beers, R & Arnould, E. (2014). Stories that Deliver Business Insights. MITSloan
Management Review, 55 (2): 55-62
Duhigg, C. (2012, Feb 16). How Companies Learn your Secrets. The New York Times. Retrieved
Osborne, L. (2002, Jan 13). Consuming Rituals of the Suburban Tribe. The New York Times.... Study The main goal that Target has in mind as it collects purchasing data is to study the consumers’ purchasing behavior, so they can be marketed with relevant products. When the visiting consumer’s buying behavior is tracked by listing or recording all the products ...