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Bottled Water
2 pages (500 words)
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...Bottled Water Affiliation: The goods and services market is primarily driven by demand and supply forces. For this reason, it is important that firms differentiate their products in the market, address customer needs and maintain high competitiveness in order to attain high sale levels. The water market takes the same trend, with diverse and dynamic water products being offered. Tap water and bottled water dominate water business, with bottled water selling at least 200 times the price of tap water (Peter, 2007). Different brands also sell for different prices. Brands attributed with high quality make huge sales at high prices. This observation is realized from a number of variables... that...
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Bottled Water
1 pages (250 words)
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...Bottled Water Bottled Water Safe drinking water has become vital for living a healthy life. Whether it comes from the tap or bottle, health should be everyone’s prime concern. This is why bottled water is commonly believed to be healthier with a better taste and mineral content than tap water. The escalating consumption of bottled water is further backed by the aforementioned perception along with the widespread awareness of risks associated with contaminated water and waterborne...
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Bottled water market
8 pages (2000 words)
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...bottled water market in the developing as well as developed countries of the world. Bottled water market including mineral water, treated water, sparkling water, carbonated water and soft drinks etc has been having a considerable hike for the past few decades. The scenario appears to be more or less same for both the developed and under-developed nations. There lie several dimensions for this boost in the bottled water demand that will be explored in the paper. The paper has been split up into two parts: the first part of the paper penetrates into major reasons underlying the enhanced demand for bottled water industry in the context of developed... Introduction This paper provides an insight into the...
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Bottled Water challenge
5 pages (1250 words)
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...Bottled Water challenge Introduction Bottled water remains a significant emerging market that has sought to eliminate the challenges associated with getting clean water while away from home. This category of water is purified through reverse osmosis methods and packed in plastic containers from where they are distributed to consumers across the globe. Despite the benefits attributed to the emergence of bottled water, a number of negative environmental and health challenges have emerged. These have affected the universal acceptance of this technology and...
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Bottled Water Industry
7 pages (1750 words)
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...bottled water in Britain and thus by the name of the actual owner of that spring, Doctor Perrier, Perrier started and now it is owned by Nestle. From 1900 onwards, it became a fashion to buy bottled water but in 1970s, the fashion started fading away. Therefore, Perrier came with a new marketing campaign in 1974 which was a great success. The overall market in 1976 bought 3 million liters of mineral water and the figure rose to 128 million by 1991... , but sales of Perrier were relatively low compared to other companies. In 1990, it was found that Perrier bottles contains Benzene contents which are poisonous and even though Perrier assured it was a minor mistake done during operations, people didn't...
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Bottled water Economics research
20 pages (5000 words)
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...Bottled water Economics, which is the social study of the production, supply, exchange and utilizationof goods and services, is broadly classified into two fields; one is macroeconomics the other is microeconomics. Macroeconomics deals with the overall economy. That is economic studied on the large scale basis. It covers the income and output generated nationally, unemployment, inflation, the countries balance of payments. Macroeconomics field started in the year 1930. John Maynard Keynes, a British economist brought ideas that changed the field. His ideas involved relating macroeconomics to unemployment, inflation and money supply. (Sullivan 65) Opportunity Cost The opportunity cost... ...
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Bottled water consumption
44 pages (11000 words)
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...Bottled Water Consumption UK Perspective [Pick the [Type the company [Type the This study looks into thefactors affecting the increasing popularity of bottled water consumption in the UK. Using a sample of UK students, consumer beliefs and behavior with regards to bottled water consumption were recorded. Results of the study support earlier findings regarding increasing consumption of bottled water. The reasons by which consumers prefer bottled water more than tap water have also been investigated. Health is found to be the biggest motivator for consumption of bottled water, especially because of a widespread perception that tap water is unsafe. Women under 25 years of age are found... to be...
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Bottled water vs. tap water
3 pages (750 words)
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...Bottled water vs. Tap water Water is one of the indispensable things for the survival of all lives, particularly humans. Although, water is availableas a natural resource ever since the ‘origination’ of the earth, without being tagged as a priced product, in the last few decades water is bottled in specific quantities and sold. As the people particularly traveling population wanted clean and hygienic water to drink in ‘susceptible’ places, it led to the proliferation of bottled water. “A bottle of spring...
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Bottled water commodity chain
6 pages (1500 words)
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...WATER CHAIN ANALYSIS By Fiji Water Chain Analysis The use of bottled water among the American citizenshas rampantly increased over the past few years. According to reports released by the International Bottled Water Association (IBWA) “the overall consumption of bottled water has increased by 4.1 percent” (IBWA, 2012, para. 1). This implies that most Americans have turned to using bottled water as opposed to tap and other sources of water. Overtime, Fiji Water Company (FWC) technologically...
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Bottled water industry
4 pages (1000 words)
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...Water Executive Summary Quench water has a successful record in the U.K market. However, recently, there has been a decline in thebottle drink market in general. The market downturn is related to customer concerns about the environmental impact of drink bottles. To address this issue in the short term Quench needs to bring a policy of Corporate Social Responsibility, namely environmental stewardship, to the fore and communicate this focus to its customers through a programme of Cause Related Marketing (CRM) assuring its customers that it is committed to environmental values as they are. 1. Problem identification The problem is succinctly stated in the third paragraph of the case... Case Study: Quench...
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Ethical issues in bottled water: Is bottled water ethical
4 pages (1000 words)
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...Bottled Water: Is Bottled Water Ethical? The booming bottled water business around the globe has triggered a wide range of reactions involving its ethical standing among other environmental concerns. The culture of drinking bottled water has been embraced and supported by many while at the same time some member of the society continue to backlash the for different reasons. Much of the support for bottled water can be attributed to the wide spread of the safety assumption or belief which has seen middle and high social classes prefer bottled water to the tap water (Hairston 2008). On other hand, bottled water has been criticized on basis economic, social and environmental effects... Ethical Issues in...
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Analyzing film The Story of Bottled Water
2 pages (500 words)
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...Bottled Water” The film “The story of Bottled Water” is a movie directed by Annie Leonard about bottled, drinking, and tap water. The film is remarkable as it explore much on how Americans spend much money buying bottles of water when it is accessible from the tap. While observing the video, the first thing one that one notice is that, tap water is easily available and for that reason, the film backs up tap water. This calls for attention on how effective the world would be if tap water was utilized more than bottled water. Indeed, Americans would save their coins as most spend a lot of money purchasing bottled water. The film seeks to explain how bottled water... is not safer than tap...
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Bottled water is safer than tap water
3 pages (750 words)
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...Water plays an important role in maintenance of good health. It is abundant in nature, colorless and tasteless. It is a basic unit of life. No living organism can survive without it. It is an essential component of the human body, contributing 70% of its mass. The body temperatures of a human body are regulated by water. It also helps in the transportation of oxygen and nutrients within the body cells. It assists the mind in being alert. Water can be bottled to enhance portability, as well as preservation. It can be spring or mineral water, depending on the source. Mineral water accumulates various minerals as it flows over rocks before it is collected while spring... Topic: Lecturer’s Introduction...
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Ethical issues in bottled water: Is bottled water ethical
8 pages (2000 words)
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...water as tradable good has contributed to the boom in bottled water business in many parts of the world. The act of privatizing water resources contributes to the increased number of people unable to access clean water across the globe. Privatization of the water resources in different countries has put the right to distribute and manage the natural resource in the hands of few people who determine who should access water and who should not. From an environmental ethics perspective, privatization of the water resource goes... Water as a Human Right Water has progressively become a scarce resource in many parts of the world owing to the global climatic changes associated with global warming. The...
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Environmental Impacts of Bottled Water Research Proposal
2 pages (500 words)
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...Bottled Water Research Proposal Environmental Impacts of Bottled Water Research Proposal Research topic The research paper will focus on the environmental impacts associated with the production and distribution of plastic bottled water. The bottled water can have several effects on the environment and rampant use would have enormous consequences (Thompson, et al, 2009). Determination of the related impacts is of interest and can help contain any negative consequences before proceeding to uncontrollable levels. 2. Research problem The bottled water industry is among the fastest growing not only in the United States, but also the entire world. Bottled water is replacing... Environmental Impacts of...
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Bottled Water
8 pages (2000 words)
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...water on Earth is about 400 million km 3of which only 2.5 per cent, or about 35 million km 3, is freshwater. Most freshwater occurs in the form of permanent ice or snow, locked up in Antarctica and Greenland, or in deep groundwater aquifers. The principal sources of water for human use are lakes, rivers, soil moisture and relatively shallow groundwater basins. The usable portion of these sources is only about 200 000 km of water - less than 1 per cent of all freshwater and only 0.01 per cent of all water on Earth. Much of this available water is located rather from human populations thus further complicating issues of water... Issues Related to The Management of Freshwater Resources. The total volume of...
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Case Study: Bottled Water Critical Analysis
7 pages (1750 words)
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...Bottled Water – Critical Analysis Introduction Globalization has levelled the playing field for the business world to some extent. Worldis virtually flat and business today thinks in terms of global audience, markets and products. The ways businesses function and operate has undergone a complete makeover. New products and services have been developed which would have been unimaginable a few decades ago. While some products have had a major influence on the way we live, others have been a mere creation of marketers for achieving financial gains. Some products deliver no benefits to the consumers or the society but have been commercially successful due to the intelligent use of branding... ?Case Study:...
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Water from Iceland. Bottled Water Industry
4 pages (1000 words)
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...water, what he tasted during his trip was great. He considered an imports company that would import water from Ice land and bottled it in the United States for the United States market. Armed with a business idea in his mind, he went to the market to conduct a market research about the American bottled water industry. In this section, I will discuss the business environment in relation to the American bottled water industry. Otis, in order to complete his research, he relied on the services of his schoolmates who worked in a market research company. Through their assistance, he received a substantive wealth of information on industry. As he realized, the United States market... ? Water from Iceland...
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The bottled water industry and its effects
6 pages (1500 words)
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...Bottled Water Industry and its Effects Among the thousands of users of foods, beverages and commercial water is the bottled water industry. The industry is an active supporter of the extensive, science-based management practices of ground water that are aimed at the equitable treatment of all users, multi-jurisdictional and ensure the provision of future needs of water (Eshleman 6). Bottled water firms manage and make responsible use of water resources in various ways. One of these is through investments in widely putative science and technology for the purposes of improving the quality of water. Another is by strengthening the practices of water conservation. By the year 2012, consumption... The...
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Introducing a line of bottled water
12 pages (3000 words)
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...bottled waters Table of Contents List of Figures 2 3 Introduction 4 GlaxoSmithKline 5 Company Overview 5 Over the Counter Product Lines 6 Social Responsibility and Reputation 6 Bottled Water 7 Bottled Water Sales 7 SWOT 10 PEST Analysis 11 Creating the Brand 11 Product Description 13 Branding 13 Demographic 14 Marketing Plan 15 Bibliography 17 List of Figures Figure 1 Global Bottled Water Growth in Context 1997-2013 (Dege and Wiley Interscience 2011: 13) 9 Figure 2 Regional Bottled Water Growth (Dege and Wiley Interscience 2011: 14) 9 Figure 3 SWOT analysis of the potential for a new line of water products for GlaxoSmithKline 10 Figure 4 Pure... ? GlaxoSmithKline: Introducing the potential for a line of...
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The Bottled Water Company Comprehensive Master Budget
6 pages (1500 words)
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...Bottled Water Company Comprehensive Master Budget al Affiliation) Executive Summary Introducing a new product will have a tremendous boost on the company’s net income as evident from the attached proposed budget. We anticipate a good number of sales from our new product, given the uniqueness of the product from the rest of the beverages available in the market today. We expect a steady number of sales all round the year and subsequently, a steady cash flow from our supplies. We expect our production to be at par with the amount of sales, to avoid excessive supply that may negatively affect our income statement. We have extensively covered the cost of the materials used both directly... Bottled Water...
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Outlined the advantages and disadvantages of drinking bottled water
4 pages (1000 words)
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...BOTTLED WATER By Advantages and Disadvantages of Drinking BottledWater Introduction Bottled water has been in existence for quite some time, however for the past few years, the amount of bottled water in the market has significantly increased. For instance, according to The University of Nottingham (n.d), ‘Britain consumes 3bn litres of bottled water per year’. Proliferation of water bottling company has also been noted in the period indicating how lucrative the business is. Apart from the perceived profitability in the water bottling industry, the upsurge of bottled water has also been fuelled majorly by increased health concerns by different people... . In this assay, I will outline the...
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Competition in the Bottled Water Industry in 2006
3 pages (750 words)
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...Bottled Water Industry in 2006: A Case Analysis Water is an important necessity of life for humans. However, the drinking-water needs of people are different. Additionally, the physical activities of people, and their culture determine their drinking-water needs. It is estimated that an average person needs approximately four litres of water daily. The increased cases of water-borne diseases have made bottled water to be in high demand, like the rest of consumer goods. It is therefore, important to conduct a case analysis of the bottled water industry, as this industry contributes to the global economy. The bottled water industry has expansively grown over the years. In the US... Competition in the...
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Case: Literacy and Critical Thinking in the Digital Age A Study of Bottled Water
4 pages (1000 words)
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...Bottled Water A Study of Bottled Water: Most individuals drink bottled water and about one third of the public drinks it continuously. Its sales have nearly doubled in the last decade. This is due to the common advertisements in the media about the importance of bottled water. These adverts are strategically placed on cliffs, mountains and in major public places to attract most people to the side of bottled water. Is the marketing icon of overall purity accurate? Are the regulations for bottled water stricter than those for tap water? (Dege 78) However, this may not be the case as none should believe that just by purchasing water in a bottle in itself necessary to be believed... that with...
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Bottled Water among Uk students: Is it a luxuary or a necesity in the current UK economy
4 pages (1000 words)
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...bottled water over tap water among UK students: Implications for marketing strategy formulation (Proposed title) 6. The focus of the project The project seeks to determine the reasons why UK students prefer to purchase and consume bottled water rather than water from the tap. A review of available academic literature identifies at least two major reasons that motivate consumers to prefer bottled water. The first is the general concern for the preservation of health, by avoiding contaminants that are perceived to be present in tap... ?Dissertation Proposal 2. ID number 3. E-mail address 4. Group: FT/PT evening/ Saturday 5. Topic and /or An inquiry into the motivation for the widespread preference of...
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The bottled drinking water industry
5 pages (1250 words)
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...bottled drinking water industry Introduction: Water is considered as an elixir of life. It serves several purposes for plants, animals and human beings. The most important uses include the constituent of living cells and maintenance of turgidity (FN1), respiration, photosynthesis and nutrient uptake in plants. In animals it is mainly useful for maintaining the cell turgidity, respiration and enzymatic functions. Human beings use water for several purposes i.e. agriculture, industry and domestic needs. However the most primary use is for drinking purpose. Hence the optimum quantity and quality of drinking water is very important... Anand1 P.S.Brahmanand ID 5283 Order # 133887 25 September 2006 The bottled ...
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Buttled water
2 pages (500 words)
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...Bottled Water Case study [Type the document sub [Pick the Bottled Water Case Study Introduction This paper is to analyze the bottled water industry, its current state and its future prospects. The bottled water industry is massive, with huge sales and relatively large profit margins each year (Thomas, 19), yet is facing difficult economic times, being the target of several pressures that are keeping the industry from expanding. Competition in the bottled water industry is fierce, as each company is essentially marketing...
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FIJI WATER HARVARD CASE ANALYSES ON CSR
2 pages (500 words)
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...water company, which is distributing bottled water in many countries all over the world. The company emerged as the most successful bottled water company in the United States and Australia in its initial years of business. However, it faced a backlash in the UK market when in 2008 the British conservationists, environmentalists, and some government officials started raising voice against the Fiji Water company. The company started facing certain challenges regarding lack of demonstration of corporate social responsibility or corporate citizenship. Two of the main issues that the company was facing were objections about... Your full full February 01, Case Analysis Answer The case is about a U.S. based...
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Segmentation Variables for the water market in the UK. Coca-Cola in UK
4 pages (1000 words)
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...Water Bomb 3 Segmentation Variables for the water market in the UK 3 Segments for bottled water 4 Segment targeted by Coke 5 Mistake made by Coca-Cola in UK 5 Reference 7 Bibliography 7 Coke's Water Bomb Coca Cola which is known for its innovation and best soft drinks produced by them globally is not a company which makes mistakes often. Coke had launched its Dasani bottled water in UK which resulted in a disaster for the company. Dasani which was launched in USA in 1999 as purified bottled water and experienced a huge success and so Coke launched the same product in the UK market also expecting the same success as that in USA. Dasani failed in the UK market... ? Week 3 discussion Contents Coke's Water...
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The Importance of Water and the Hydrologic Cycle
3 pages (750 words)
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...water to prevent body getting dehydrated. Thus, water is extremely important for our survival and living healthy life. When water is so important to life, it is important to test the bottled water that is available in the country. The paper aims to explore what Natural Resources Defense Council (NRDC) reports about the bottled water that is available in the country. Bottled Water Test by NRDC NRDC arranged to test 1000 potable water bottles comprising of 103 brands available in the US market. NRDC conducted detailed investigation that lasted for four years. Usually, producers of the bottled water maintain that there products are free... The Importance of Water and the Hydrologic Cycle ...
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Water Related Research and Q&A
4 pages (1000 words)
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...Water: Bottled vs. Tap Tap water and mineral water differ in the mineral content and the impurities that are found in each. Though mineral water arises from the similar source as tap water, the mineral water is purified for safe consumption. Bottled water has an image of being cleaner, safer, healthier and better tasting than tap water; many people are willing to pay a lot more than what they are willing to pay for tap water. Mineral water Water from mineral spring defines mineral water, and it contains several different salts, sulfur compounds and mineral. This water contains minerals in dissolved form and occurs naturally in the ground. The water is normally collected in wells and springs... Drinking...
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Rhetorical analysis
3 pages (750 words)
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...Bottled Water: An Appeal to of Arizona People have to change how they see bottled water and understand its negative effects. In “Stop Drinking Bottled Water,” Zhang Yongting persuades University of Arizona students that drinking bottled water is bad for their health, finances, and environment. The issue is drinking bottled water, wherein the rhetorical situation concerns the urgency of responding to the problems of drinking bottled water in communities where clean tap water is available and free. The online video genre has the main goals of informing students about the consequences of bottled water and persuading them to change this habit through providing recommendations. The author... 3 May No to...
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Water Quality and Contamination
4 pages (1000 words)
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...water while soil changed the color and water constituent by adding particles both suspended and precipitated. On addition of oil, it changed the appearance of the water by making it become cloudy and the water slightly took to the density of oil. Each contaminant had its own characteristic effect on the quality of the water sample used. Soil and detergent had the most potent effect on the quality of water because they changed the color and constitution of water and the overall appearance of water. Experiment 3: Drinking Water Quality Table 2: Ammonia Test Results Water Sample Test Results Tap Water 0 mg/L of Ammonia Dasani® Bottled Water 0 mg/L of Ammonia Fiji® Bottled Water... ? Water Quality and...
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Product Reaaessent
5 pages (1250 words)
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...Bottled Water in the United s and The Declining Demand for Bottled Water in the United States The market demand for bottled water in the United States is rapidly declining after several years of constant growth. The United States constitutes the greatest consumer for bottled water, but the market demand is projected to grow by 6.7% in the year 2013 (Worldwatch Institute, 2013). Data released in March 2013 by the Beverage Marketing Corporation indicates that this is the smallest growth in demand experienced in this decade. Demand for bottled water continues to expand in global popularity; however, several restaurants, schools, natural food stores and municipalities in the United... ? Declining Demand for...
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Defend your view of the ethical obligations of advertisers to consumers
4 pages (1000 words)
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...bottle water as different than tap water is not ethically permissible. The advertisement ‘same as Different’ highlights the ethical concerns regarding the promotion of bottled water. It is a non-commercial advertisement, in the terms that important information is provided to the public on water, as a good available to all people. There is no aim to promote a particular product/ service. In the above advertisement it is explained that bottled water is not different than the tap water – in fact bottled water can be worse than tap water. The above advertisement includes the facts supporting the above argument. Because... ? Defend your view of the ethical obligations of advertisers to consumers Advertising...
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Defend your view of the ethical obligations of advertisers to consumers
4 pages (1000 words)
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...bottle water as different than tap water is not ethically permissible. The advertisement ‘same as Different’ highlights the ethical concerns regarding the promotion of bottled water. It is a non-commercial advertisement, in the terms that important information is provided to the public on water, as a good available to all people. There is no aim to promote a particular product/ service. In the above advertisement it is explained that bottled water is not different than the tap water – in fact bottled water can be worse than tap water. The above advertisement includes the facts supporting the above argument. Because... Defend your view of the ethical obligations of advertisers to consumers Advertising...
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Controversy analysis
4 pages (1000 words)
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...Bottled Water: Ban or Not? Many people drink bottled water because of perceptions of better quality and taste compared to tap water, but are these perceptions accurate? While bottled water has become the fastest growing beverage in the world with $10 billion worth of sales in the United States alone, the residents of Bundanoon, a Southern Highlands tourist town in Australia, voted to prohibit the sale of bottled water in their community (Foley). Gentile reports similar trends in the U.S., wherein Washington-based U.S. Conference of Mayors (USCM) passed a proposal, which limits the use of bottled water in government agencies and encourages consumers to drink tap water instead of bottled... 22 April...
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Controversy analysis
4 pages (1000 words)
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...Bottled Water: Ban or Not? Many people drink bottled water because of perceptions of better quality and taste compared to tap water, but are these perceptions accurate? While bottled water has become the fastest growing beverage in the world with $10 billion worth of sales in the United States alone, the residents of Bundanoon, a Southern Highlands tourist town in Australia, voted to prohibit the sale of bottled water in their community (Foley). Gentile reports similar trends in the U.S., wherein Washington-based U.S. Conference of Mayors (USCM) passed a proposal, which limits the use of bottled water in government agencies and encourages consumers to drink tap water instead of bottled... 22 April...
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Water
1 pages (250 words)
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...water, vitamin water and smart water affiliation Marketing strategy for SoBe life water, vitamin water and smart water The sales on non-alcoholic drinks have exceeded three hundred billion dollars in a year globally. The growth in sales slowed down during the economic recession but is expected to skyrocket in the coming years. Functional drinks together with bottled water are projected to be driving the biggest share of in the growth of nonalcoholic sales, according to market line. North America, Russia and japan forms the largest market for soft drink and mineral water 1. SoBe life water is branded as PepsiCo company water enhanced. The purchase of south beach... Marketing strategy for SoBe life water,...
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Environmental Effects of Plastic Water Bottles
3 pages (750 words)
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...Water Bottles Introduction Plastic water bottles have a huge impact on the environment since they are made from non-biodegradable compounds. Moreover, the manufacturing process consumes a lot of fossil fuel that also affect the environment negatively. Huge amounts of plastics are disposed of in the landfills every year. The plastic bottles occupy about 50 yards of building space in the landfills. Statistics shows that city parks and recreation areas collect approximately 25 gallons of trash bags weekly or 100 gallons per month that are sent to the landfills (Moore, 2008). Currently, it cost more to dispose of plastic bottles than to manufacture. Disposal of plastics... Environmental Effects of Plastic...
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Documentary Review
1 pages (250 words)
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...Bottled Water Documentary The documentary on bottled water expounds on the roles played by the bottled water industry as well as the effects of that bottled water to the health of human beings, climate change, and pollution of the environment. The documentary is structured very well, and it presents lots of evidence that have the potential to change the way human beings perceive bottled water. According to the documentary, the manufacturing process of the water, the bottles used in the packaging of the water, and the after use of the bottle influence the lives of almost every living thing on the earth. As expounded in the documentary, it is evident that the overdependence on one person... as...
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Water
3 pages (750 words)
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...Water People in the United s are one of the lucky few in the world who can drink water from the tap and not live to regret it. In the United States, there is safe and very tasty water from tap. Not like that in third world countries where toxic sewage dumps into the same source that drinking water comes from. That’s not to say that the water is safe and tasty everywhere in the U.S. but is this a reason to promote bottled water that causes so much harm to our environment? Going green has been the new world slogan. This is essential due to the irreversible damage that we...
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The future of water
10 pages (2500 words)
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...Water Watch, p.7) Though trillions of dollars have been spent for the improvement, upgrading or replacement of existing water infrastructure in America, the output seems to be below the expectations. Government collects a huge amount of money from the people as water taxes, but failed to reinvest such money fully in the infrastructure development of water supply in America. Recession and huge expenditure made on war on terror like issues, forced the government to cut down its expenditure on infrastructure development. Bottled water industry Bottled water consumption at the global level reached 154 billion liters (41 billion gallons) in 2004. The United States is the leading country... Future of Water...
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Water for Profit
3 pages (750 words)
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...water that had water-borne diseases in it. A new paradigm must be pursued regarding water resources, that although it is renewable, it is a not inexhaustible resource. There are many instances and situations where there is plenty of water but none of it is drinkable due to pollution. This paper examines a modern phenomenon of water being sold for profit, an unthinkable situation even just a few decades ago. People no longer trust their tap water and resort to drinking supposedly purified water in plastic bottles. Discussion Nobody can dispense with drinking water. The rise of big cities and urban centers is a sign of progress and development. These areas require modern methods of sewerage... & Number:...
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Water for profit
3 pages (750 words)
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...water that had water-borne diseases in it. A new paradigm must be pursued regarding water resources, that although it is renewable, it is a not inexhaustible resource. There are many instances and situations where there is plenty of water but none of it is drinkable due to pollution. This paper examines a modern phenomenon of water being sold for profit, an unthinkable situation even just a few decades ago. People no longer trust their tap water and resort to drinking supposedly purified water in plastic bottles. Discussion Nobody can dispense with drinking water. The rise of big cities and urban centers is a sign of progress and development. These areas require modern methods of sewerage... & Number:...
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Dasani water Market Analysis
2 pages (500 words)
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...bottled water because they do not have enough time to treat tap water for personal consumption. The company has realized increased sales among the college students. Majority of them are still single (Franklin & Madalinski, 2009). The social status of customers has also played a noteworthy role influencing the buying habits of Dasani water. Customers from rich and middle class families tend to buy the product while those from poor families prefer using tap water. For that reason, the number of sales recorded from the sale of dasani water has been high in the urban areas in comparison to the rural. The situation is attributed... to differences in social status. Personal factors that have...
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Strategy Implementation - Smart Water
1 pages (250 words)
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...Water Glaceau Company is owned by Energy Brands, Inc. It processes bottled water and functional beverages. Energy Brands, Inc. is in turn a subsidiary of The Coca-Cola Company. Glaceau Company always strives to implement strategies that are consistence with its organizational policies and practices when processing its products. For instance, Smart Water is one of the company’s products whose production and marketing strategies are consistence with the company’s organizational practices and policies. Smart Water is an influential brand that has many strengths and opportunities in its overall marketing strategy. This brand is targeted to replace carbonated soft drinks... Strategy Implementation: Smart...
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U choose a topic
4 pages (1000 words)
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...Bottled Water Industry and its Market Strategies Key Success Factors Bottled water industry deals with production and distribution of safe and convenient water to the consumer market. Safety and convenience remains the main precepts of organizations within this industry. In the recent past, Europe and the US consumer market have embraced use of bottled water in day to day routines. As a non alcoholic beverage drink, this water enjoys more wide market demography, unlike alcoholic beverages which operate in a market with age factor regulations. This water industry operated under strict regulations from both governmental and nongovernmental organizations concerned with quality assurance. One... ...
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Ice Mountain Water
13 pages (3500 words)
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...Water al Affiliation Marketing Plan for Ice Mountain Water Environmental analysis Ice Mountain Water is only one of the 14 bottled water brands manufactured by Nestle Waters (Nestle Waters North America, n.d.). The brand reportedly joined Nestle Waters in 1987 (Ice Mountain Water, 2015). Several external factors impinge on the operations of Ice Mountain Water and determine the success and continued growth of the product over time. The following factors comprise essential elements required from an environmental analysis of the product. As such, a comprehensive discussion of each factor is presented below: •Political factors As Ice Mountain Water is produced... and marketed in the United...
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Current Issues in PR
26 pages (6500 words)
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...Bottled Water Today we live in a world of consumer choice that has empowered the role of PR significantly. The globalization and increasing awareness has required making intelligent, well informed choices for people. The issue of water is worldwide issue and the new dimension of bottled water has emerged as very substantial water issue in the light of world water sustainability and the economic impact on the consumer. Market is filled with alternative choices bottled water from Fiji, fresh exotic fruit and vegetables all year round and the finest Egyptian cotton washed in the waters of the Nile, all available for your convenience at the local supermarket. The issue of water has emerged... PR...
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