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...brand is termed as brand equity. Name, symbol, design or logo of a brand enhances the brand equity (Ridley, 2008, p.13). Brand associations, brand loyalty, brand awareness and perceived quality are considered as the key components of brand equity (Mansvelt, 2010, p.103). Brand extension is another key aspect of branding. Several leading global organizations are implementing this brand extension strategy in order to increase the market share in global market place. However, it is quite important for the brand owners to develop a brand in a proper and strategic way (Doole and Lowe, 2008, p.79). A strong brand name can ease the business operation of an organization as it has... ? Brand Marketing Table of...