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...Branding Introduction In the modern marketing, companies have a high level of competition in order to gain new market shares and maintain their existing market shares. In order to make sure that this is a success, branding has become very crucial. This ensures that companies, products, and services can be differentiated from those of the competitors (Pride, pg. 291).
Brand positioning is how a brand can be differentiated from that of the competitors and how it sits in a market. This describes who the company is, both emotionally and intellectually, and what it aspires to be. Brand positioning is aimed at allocating products and services in certain communicative channels in order... DD Month YYYY...