Business Research Methods 2
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...methods of primary research include interviews, surveys, questionnaires, focus groups etc. On the other hand, secondary research methods include commercial market research organizations, the government, competitors, trade publications and the general media etc. Both these types of research methods pose their own advantages and disadvantages. We will now continue to analyse and justify which of the methods mentioned above will be the most suitable for a travel agency. According to a study by McNamara, there are levels of information that can be gathered by clients of a business. These include reactions and feelings, learning, changes in skills, and effectiveness. Moreover... ?The company that I intend to...