...Business strategy is a complex web of thoughts and ideas, influenced by experience, motivated by goals, looking at places from different perspectives, which provided guidance for specific action. To start a new set up, to expand, or to go multinational, any business would have to consider various factors of which the most significant are the environmental analysis, corporate value creation, and strategic alliance.
The internal and external, the micro and macro-environment of a firm need to be assessed. It is like a SWOT analysis of the environment. Michael Porter, a strategist introduced the five forces analysis...