...Case Analysis: Southwest Airlines in : Culture, Values, and Operating Practices
1.0 Case Overview
Southwest Airlines spring from the idea of Rollin King, an entrepreneur from San Antonio, who often hear Texas business people complain about the length of time that it took to drive between San Antonio, Dallas, and Houston, and the expense of flying the airlines currently serving these cities. His business concept for the airline was to attract passengers by flying convenient schedules, get passengers to their destinations on time, make sure they have a good experience, and charge fares competitive... and complete mailing address b. Number c. Strategic Business Management, BUS 425 d. 50064100 Case...