British Petroleum (BP) and its corporate Image
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...image, which continues to change, according to the firm’s products, strategies, media coverage and other events. The corporate image is a public opinion of the company, and does not necessarily echo the company’s actual image, size or position. Corporate image is flexible and can change unexpectedly. It could go from best to worst, in hours, because of any scandal or any news, even fake, that found its way into the media, and that highlights a negative aspect of the firm. For example, in the 1990s The Food Lion supermarket faced a scandal that accused the store of unhygienic practices, which was a fraud; but the store was forced to withdraw from the Houston, Oklahoma... CORPORATE IMAGE A corporate image ...