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Distribution channel
2 pages (500 words) , Download 1
...channel? Discuss the role of advertising in the marketing process? Introduction Marketing process includes a list of activities or components that are to be completed in order to create demand and awareness of a particular product. There are various stages involved in the process of marketing, among which distribution and advertising are considered to be the most important ones. Distribution Channel Distribution channel is one of the important elements of marketing mix which forms a linkage between production and consumption. Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer... . Majority organizations...
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Channel Managment
8 pages (2000 words)
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...Channel Management and Section # of Channel Management In everyday life, we are encountered on many occasions to work on a task or a problem, with somebody else or alone. It is said that nobody can work alone forever. In this world where resources are scarce and are divided among the population, you need to work with other people in cohesion to get the required result. For example, in a simple task of preparing food, you need to work with the grocer in order to buy the product, the water that is supplied to you is by a certain company and same goes for the electricity and utensils that are being used. Hardly is there a task present that requires us to work...
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Channel Management
6 pages (1500 words)
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...channels such as direct sales, direct mail and retail sales to existing distribution channels. Companies, which use both direct and indirect marketing channels, have hybrid marketing channels. The trend towards hybrid marketing channels began in the 1990s and they are now being extensively used in industries like textiles, office supplies and metal fabricators, apart from computer-related industries (California State University, 2002). The insurance industry too has begun using hybrid marketing channels. Channel... Introduction Companies all over the world are increasingly adopting new marketing strategies to cut costs and expand market share. One strategy toachieve this is to add new marketing...
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Coco Channel
5 pages (1250 words)
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...Channel Introduction Coco Chanel reformed ladies' dresses during the early twentieth century by presenting a looser, more agreeable shape that liberated ladies from the girdles and ornamentations that then ruled the attire business. Conceived into destitution in Saumur, France, Chanel functioned as a supper club artist before opening a cap shop with the budgetary support of a significant other. She soon turned her thoughtfulness regarding garments and turned into the first architect to make with pullover a shoddy fabric utilized as a part of men's clothing around then and carry a menswear stylish to ladies' dress (Hristov 17). Chanel's tweezed jacket and skirt, two-toned graceful... School: Coco Channel ...
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Distribution channel
2 pages (500 words)
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...channel? Discuss the role of advertising in the marketing process? Introduction Marketing process includes a list of activities or components that are to be completed in order to create demand and awareness of a particular product. There are various stages involved in the process of marketing, among which distribution and advertising are considered to be the most important ones. Distribution Channel Distribution channel is one of the important elements of marketing mix which forms a linkage between production and consumption. Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer... . Majority...
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Channel marketing
2 pages (500 words)
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...Channel Marketing Introduction The food-retailing sector in Canada has been estimated to be worth eighty four billion dollars, thus accounting for twenty percent of entire retail services in Canada, and it is anticipated to have a growth of 4.6% (CAER) during the period between 2010 and 2014to reach over one hundred billion (Roukhkian and Bardouniotis, 5). Food retail industry in Canada is has over 21,200 food stores, which is segregated in to chains of large conventional supermarket and convenience store formats, and independents that are franchised or unaffiliated. Moreover, the entire sales of chain and independent food have maintained consistency for a market share of sixty and forty... Marketing...
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Distribution Channel
16 pages (4000 words)
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...Channels of Distribution 4 Focal Important Distribution Channels 6 Topshop 6 The Brand and its Achievements 7 Paramount Stores 7 Channels of Distribution: Topshop 8 Factors concerning Channels of Distribution 8 Compatibility of a Distribution Channel with Topshop's Products 9 The innovation of A New Distribution Channel by Retail Outlet based companies 10 Owning Retail Outlets v. Franchising 12 Latest Franchising Controversies 14 Introduction 15 Tie - up in Japan With Mori Ryutsu System 15 Tie - up in India with the 'TATA' Group of Companies 16 How could TATA's accomplishments help Topshop 16 Comparison of Distribution Channels: 'Topshop' versus... Table of Contents Table of Contents 2 Introduction 4...
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Channel tunnel
3 pages (750 words)
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...Channel Tunnel Order No. 745930 Table of contents Introduction 2. Structural Design 3. Foundation Design 4. Others Introduction In 1985, the EuroTunnel was part of a competition and had won the first place for its spectacular design genius. The Euro Tunnel (ET) is a bi-national company comprising of Channel Tunnel Group (UK) and its owner and chief operator of the project France Manche S.A (FR) The Euro Tunnel comprises of 3 tunnels i.e. two used for rail and the third one used for maintenance which allows mixed traffic by way of special ‘shuttles’ that carry cars and national trains. The Service Tunnel Transport System that is used for maintenance is made...
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The Fashion Channel Case
3 pages (750 words)
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...Channel Case The Fashion Channel Case In the Fashion Channel Case, Dana Wheeler, the marketing vice president of the Fashion Channel bears ultimate struggle as she seeks to find a new strategy of marketing, that she would recommend to the prime executives of the company. This was all in a move to counter the primarily growing threat of competitors, who were making grand entrances to the channels line of operation. With strong faith and belief in her proposed strategic marketing strategies, Wheeler goes ahead to present to the company her solid analysis. The Fashion Channel, commonly known by its initials TFC, was successful cable TV network, that through time, continued to solely base... The Fashion...
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Marketing channel essay
2 pages (500 words)
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...Channel Essay This essay analyzes the article “UK Pub Chain, Heineken clash over beer cost” by Shawn Pogatchnick and posted in Business Week on December 9, 2014. This article says that Dublin (AP) which is one of the largest UK pub chains has dropped Heineken products after Heineken demanded that its distributors should sell its products at higher prices in Ireland (Pogatchnik 2014). This is in the spirit of anti-competitive practices in Ireland in which Heineken and Diageo are aiming to prevent Whetherspoon’s from successfully exploiting Irish beer market and forcing competitors to cut average price by almost half. Heineken also refused to supply Forty Foot, a newly owned pub... of...
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Marketing channel essay
2 pages (500 words)
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...Channel. Instruction: Marketing Channel. In business and the corporate or trade industry, marketing channel refers to the various practices that are involved with the handover or transfer of ownership from the manufacturing of a product all the way to the delivery to the consumer. In most situations, there are numerous activities involved, and these activities constitute the marketing channel. Therefore, the marketing channel is basically involved with the activities surrounding the getting of products or services to consumers, through any of the mechanisms that various companies use to accomplish the task. In light of this definition, an evaluation of the article Disney’s Powerful... ...
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Channel Design plan
4 pages (1000 words) , Download 1
...Channel Design Process Channel Design Process Designing a channel plan is a very important part of planningfor the marketing of a new product or service. The channel details the distribution of the new service and products from the manufactures right to the end users or consumers (Louis and David, 2000). The channel plan is necessary for both online and traditional traders as it only acts as a guide for delivering goods and services to the consumers. In existing markets where the channel of distribution is not defined, marketers can also analyze and define the channel so as to help manufactures improve the distribution of their services and goods. A good channel distribution plan identifies... ? Channel...
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Multi-channel Hybrid System
7 pages (1750 words)
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...channel Hybrid System Introduction The globalization concept in the market has demanded a more creative and a more innovative marketing strategy. At the same time, globalization requires businesses and companies to achieve competitive advantage in order to attain sustainability in the industry. One of the emergent strategies in the market at present is the multi-channel or hybrid system in product distribution. Simply defined as "a case where a marketer utilizes more than one distribution design system," multi-channel marketing and distribution has become the newest trend in the market nowadays. "The multi-channel...
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Retail and Channel Management
16 pages (4000 words)
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...CHANNEL MANAGEMENT Ross (2009) & Philip, (2009) s that marketing is the process by which different parties engage in exchange of goods and services. A market comprises of buyers and sellers. Retailing and channeling are both concepts commonly used in marketing. According to Bhatia, (2008), retail refers to the process of selling goods and providing services from a single premise directly to consumers. Retail exercises entail the provision of goods to end users in small quantities. On the other hand, channeling refers to the methods or procedures through which a producer or a service provider moves the goods to the end user. Typical channel marketing methods used include direct selling... RETAIL AND...
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Open Channel Flow
3 pages (750 words) , Download 0
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...Channel flow Introduction Open Channel flow refers to fluid flow that is exposed to atmospheric pressure. Examples of open channel flow include Half Full Culverts, streams, rivers, etc. In open channel flow, the pressure on the surface of the flow is assumed to be constant. Also, the hydraulic grade line is assumed to be at the surface of the flow. The flow in open channel flow is classified as steady or unsteady. The steadiness or unsteadiness of the flow is greatly dependent on the velocity of the flowing fluid, the discharge and the flow depth. Steady flow refers to a flow whereby the amount of water...
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Multi Channel Merchandising
8 pages (2000 words)
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...Channel Merchandising A Critical Evaluation of Multi Channel Retailing in U.K Introduction: Multi channel retailing is and will be a very important part of Retailing in U.K. It is certain that all retailers have a strategy in place to capture market in the multi channel retailing space. A failure to make headway in that area would be disastrous not just to get a foothold in Multi channel retailing. But retailing itself . Any retailer would ignore this at their own peril. Consider this1: By 2009, more than one quarter of all UK shopping will be conducted via the Internet or mobile devices in a market worth...
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Local channel San antonio TX, channel 5
4 pages (1000 words)
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...channel. The way language is used and presented makes the image a positive or negative image of the company (Cotter, 4). Therefore, newscasters should be careful in presenting the news with the utmost professionalism. Works Cited Cotter, Colleen. News Talk: Investigating the Language of Journalism. Cambridge: Cambridge University Press, 2010. Print.... The newscast I watched was fox 51 news at nine in the night.. The news was anchored by Kris Betts, the main anchor, scotChester, who presented the weather and Danny Elzner who presented the sports of the day. The date of the news was December, 12th, 2012. The news generally focused on the family, crime and sports. The first segment of the news focused on...
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The Fashion Channel Case
4 pages (1000 words)
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...Channel: Case Study The Fashion Channel: Case Study Analysis of the case situation It is evident from the case study written by Wendy Stahl that The Fashion Channel (TFC) is facing the challenge of an operational change. Although the TFC has been successful since its establishment, currently the organization faces the threat of losing its market shares to competitors. Traditionally, the company has been following a strategy of being appealing to a broad group as much as possible in order to improve the number of viewership members maximum. In addition, the company never practiced segmentation, branding, and positioning policies to increase its competitiveness. Encouraged from the success... The Fashion...
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Multi-Channel Retailing
4 pages (1000 words)
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...Channel Retailing Brief Overview of the Global Retail Industry & Costco Wholesale The Retail Industry In relation to the present trend in theglobal retail industry, it has been recognized that there is an evolving scenario wherein the marketers are highly focused on addressing different needs and desires of the customers. The organizations are significantly recognized to incorporate effective multi-faceted strategies to meet the desires and needs of the customers irrespective of their demographic condition (Levy & Weitz, 2012). Costco Wholesale Costco Wholesale Corporation (Costco) is one of the renowned and leading multifunctional retail organizations, which has established a sustainable... ?...
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The Fashion Channel Case
3 pages (750 words) , Download 1
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...Channel Case Identification and Analysis of the Case In the Fashion Channel case given by Wendy Stahl (2007), the management team at the company also represented as TFC, has to identify the customer market that it should target. The team is also tasked with the work of identifying where the company can be positioned and the market strategy to be used. Dana Wheeler is in the management team and for a person in her position; the task will require getting almost everyone in the management team involved. When it comes to identifying the marketing strategy that the company should use, TFC has to consider how it can boost its market ratings and improve the levels of satisfaction... Marketing The Fashion...
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KNBC's Channel 4
3 pages (750 words)
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...Channel 4 KNBC Paul Moyers and Colleen Williams, main anchors Hollywood fire, May protests, border protest, surfer killed by shark, rising prices, politics, fire fight 580 acres - top stories Analysis of KNBC Channel 4 News At a time when it is possible to communicate throughout the world the instant something happens, the local news channel has a responsibility to determine how world events affect the local community as well as which local events have the most impact on Californians in the Los Angeles area. In addition, news commentators continue to be criticized for biased reporting, and the criticism extends into all major networks and their affiliates (Sullivan... ). Nevertheless,...
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Channel Tunnel Project
12 pages (3000 words)
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...Channel Tunnel Project Project Management Process Introduction According to Heerkens (2002 this refers to the management process of planning and controlling the performance and execution of a project. It provides an incorporated structure for organization t, planning and control of a project. All these are aimed at keeping suitable quality standards, guaranteeing timely and cost-effective production of the required end-products and attaining benefits which is the sole reason for investing in the project has been made. This process is made up of three stages namely; Project Initiation, Control and Closure (Chitkara, 1998).2 Project Initiation- This marks the beginning of...
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Channel Strategy: Tesla Motors
10 pages (2500 words) , Download 1
...Channel Strategy: Tesla Motors Channel Strategy: Tesla Motors Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products. For instance, the firm produces electric vehicles powertrain components and sells them to vehicle makers for incorporation into hybrid or fully electric vehicles. In addition, Tesla Motors designs, manufactures and sells electric cars, and was the first car manufacturer to make a fully electric sports car, which it sold directly to its customers. Tesla Motors deals directly with its customers in a direct channel... ...
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Side Channel Attacks
15 pages (3750 words)
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...Channel Attacks Side Channel Attacks Introduction Security in computing and communication system has been a major concern, and a number of researches have been conducted with the aim of finding a way of addressing it. Zhou and Feng (2011) state that cryptographic algorithms, which includes among other things public key ciphers, symmetric ciphers, and hash functions make up primitives that can be employed as building blocks to put up a security mechanism that target specific goals. The cryptographic primitive is viewed in two different perspectives. Firstly, it is viewed as an abstract of black box or mathematical object. Secondly, it can be run to a particular program to present specific... ? Side...
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Marketing channel article
2 pages (500 words)
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...Channel Article The article focuses on sales and profits of Amazon, an internet retailer. For two consecutive quarters, the company’s projected and actual sales and profits have differed with analysts’ forecasts. In the previous third quarter, the company’s actual sales and profits fell below analyst’s estimates. The company’s projections for the fourth quarter are also below analysts’ forecasts. Revenue is expected to range between $27.3 billion and $30.3 billion while profits are expected to range between a loss of $570million and $430 million. On the other hand, analysts’ projections are $30.9 billion sales and profit of $460.5million. Amazon attributes the low sales and profits... Marketing Channel...
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The Channel Tunnel Project
8 pages (2000 words)
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...channel tunnel project is considered as the biggest engineering project in the history of mankind. The project was carried out to create link between UK and France. The channel tunnel is about 50 km long and out of the total length 39 kilometres is beneath the sea and the rest is along the sea level. The most amazing fact about the project is that it has been positioned 45 meters deep into the sea level. But during the manufacturing phase it suffered huge losses due to improper project scheduling and work break down. The project also incurred loss in its initiation phase due to consecutive alteration and modification in the designing of the project... . The tunnel cost almost $16 billion which...
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Channel conflict and resolution paper
4 pages (1000 words)
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...channels The internet has revolutionized the way people all over the globe perceive trade, communication, security, education and entertainment. People can perform a number of business activities like travel planning, banking, interior design from anywhere, at any time from the comfort of their offices or homes. The concept that describes the process of buying and selling through computer networks including the internet is referred to as the electronic commerce; e-commerce. The emergence of electronic commerce has resulted in new business models that proffer marketers with opportunities such as access to diverse markets... Responsibilities that suppliers play to manage conflict between multiple channels ...
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The most effective channel structure
12 pages (3000 words)
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...channel structure for Webjet Limited using the channel design decision paradigm. The report found that Webjet had various strengths and opportunities which could be exploited in order to come up with an effective channel design. The first task therefore involved carrying out a situational analysis for the company then set and coordinate distribution objectives. Specification of distribution tasks in order to achieve the set objectives was done using the five task groups namely physical distribution, after sale service, channel... ? Prepared For Submitted Number - Executive summary This report was prepared for Mr. David Clarke from “Webjet Limited”. The aim of the report was to outline the most effective...
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The Channel Tunnel: An Analysis
8 pages (2000 words)
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...Channel Tunnel: An Analysis I. Introduction Joining Britain and France with only 34 kilometres between them was only a dream in the 1800s, but in 1994, it finally became reality. Above-ground conditions between these two countries are not exactly friendly so that only underground avenues had to be exploited to serve the purpose of a railway. Geologists found a chalk marl beneath sea level which was strong enough to sustain a metallic tunnel1 and engineers thought they could do it. The Channel Tunnel, popularly nicknamed the Chunnel in English, is a 50-km-long rail tunnel beneath the English Channel at the Straits of Dover, connecting...
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Defining supplies and channel partners
1 pages (250 words)
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...Channel Partners al affiliation Supplies and Channel Partners The source of the raw materials a company uses to make its products is fundamental to the pricing. Therefore, it is important to find the cheapest source. Also, it is preferable to have a few companies supply the raw materials other than have them go through a chain before final delivery. Taking Samsung, Heineken, and The New York Times newspaper, the raw material channel for each can be retraced as below; Samsung C&T Samsung Electronics Barley farmers Heineken Wood farmers Abitibi Newsprint The New York Times The major... Supplies and...
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Showtime Channel and gay content
1 pages (250 words)
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...channels. Showtime programs include many gay characters as it’s “Queer as Folk”. Programming of Showtime includes acquired films, original series, imported series, news and information programs, talk shows, comedy shows, and travel shows. The gay audience is keen to view mixed programs, not just gay content because of it’s varied range and preference. Research indicates that gay audience forms 6.5 percent of the television viewers, which is estimated to be the minimum as not all gay people... Why Gay Audience Watches Showtime Programming? Gay audience watches Showtime programming because Showtime has served the entertainment needs of this niche community of audience, otherwise not served by other...
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Business & Marketing Management Marketing Channel
7 pages (1750 words)
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...channel member. Introduction Channel marketing is the intermediaries in which a product or a service passes through before it reaches the consumers. Kotler (1991) defines a channel of distribution as a group of organizations or individuals who directs the movement of products from the producers to the customers. Credit & financial condition As a channel manager of Wal-Mart, I will have to look for a channel member with sound financial and credit management so that he can easily distribute our products without financial hindrance. Sound credit management will allow member to receive some credit facilities... Question 1a; describe the best selection criterions you would impose when selecting your...
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Pricing Strategy and Channel Distribution
5 pages (1250 words)
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...Channel Distribution Pricing Strategy and Channel Distribution The of the company under discussion in this paper is Hall Detergents and the product is hall-washing powder. The company is seeking to introduce its brand-new product into the market and to carry out a market research on the demand of detergents. This research will have to analyze the wants and needs of the customers to facilitate penetration as a pricing strategy. According to Armstrong and Kotler (2008), market penetration is a strategy used by companies that are growing. The main reasons as to why the company in the question chooses market penetration are that this strategy increases sales and reduces the risks... ? Pricing Strategy and...
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Digital communication schemes + AWGN channel
6 pages (1500 words) , Download 2
...CHANNEL CONTENTS Number Topic Pages Introduction to digital modulation schemes 2 Quadrature Phase Shift KeyModulation (QPSK) 2-3 3 Quadrature Amplitude Modulation (QAM) 3-4 4 Orthogonal frequency-division multiplexing (OFDM) 4-6 5 AWGN channel 6-7 Bibliography 8 Introduction The purpose of digital modulation schemes is collaborated with digital communication which is to convey digital information between two or more destinations. In broadcasting interactions is usually achieved by regulating a physical attribute of a sinusoidal conveyor, the frequency (rate of reoccurrence), phase, amplitude or an amalgamation of the three. This is executed in real schemes... ?DIGITAL COMMUNICATION SCHEMES + AWGN CHANNEL ...
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Digital communication schemes + AWGN channel
6 pages (1500 words)
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...CHANNEL CONTENTS Number Topic Pages Introduction to digital modulation schemes 2 Quadrature Phase Shift Key Modulation (QPSK) 2-3 3 Quadrature Amplitude Modulation (QAM) 3-4 4 Orthogonal frequency-division multiplexing (OFDM) 4-6 5 AWGN channel 6-7 Bibliography 8 Introduction The purpose of digital modulation schemes is collaborated with digital communication which is to convey digital information between two or more destinations. In broadcasting interactions is usually achieved by regulating a physical attribute of a sinusoidal conveyor, the frequency (rate of reoccurrence), phase, amplitude or an amalgamation of the three. This is executed in real schemes... DIGITAL COMMUNICATION SCHEMES + AWGN...
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Financial management of channel tunnel
8 pages (2000 words)
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...channel tunnel Eurotunnel was the firm that was created to build and ultimately profit from the tunnel under the English Channel, linking England and France. While the tunnel was readied for operation in the early 1990's, it was never a commercial success and reported significant losses each year after opening. Much of the financing for the tunnel had come from debt and at the end of 1997; eurotunnel had debt obligations in excess of 5,000 millions, raised from a variety of bond issues and bank debt. Adding the expected interest payments and coupon payments on the debt brings the total obligation of the firm up to 8,865 million. Debt type Face value( including cumulative... Financial management of...
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Multi Channel Merchandising Case Study
10 pages (2500 words)
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...Channel Merchandising Introduction: The retailers in any commodity or service business use various service channels to market their products. A distribution channel forms the middleman between the manufacturer and customer. Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness. The retailers in UK utilize different distribution channels to market their products and service. These distribution channels range from ordinary stores to high online marketing. The type of distribution channel adopted may also vary with the product or service. In this report, the case study is chosen to a health... 9-3-2008 Multi...
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Digital multi-channel communication system
10 pages (2500 words)
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...channels. Stumpy-gain... Background Satellite launching is rather a ubiquitous phenomenon that has evolved from halting the country’s commerce to warranting that if functionslike clockwork. Like any other scientific advances the reminiscent of computers, clocks and phones, the satellite has advanced to become one of the most reliable technology through which information is relayed .Satellites dole out elementarily for map-reading, connections, backdrop scrutiny as well as climate forecasting. The launching of the Satellite Sputnik altered the course of the Russian history in 1957 when the first attempt succeeded. Immediately, the US embarked on a dominant move to out-compete the Russian mission and...
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Communication Channel Business Term Paper
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...channel for this is lateral or horizontal communication. The team should also utilize the all-channel network to facilitate active communication within the members of the team to provide an avenue where creativity can thrive without the barrier of formalities. This mode of communication channel is ideal in the scenario because... it facilitates coordination and saves time. We have to remember that our team is only given a week to develop a strategy so we have to choose a channel that can provide output quickly. In communicating the formulated strategy by my team to the Vice President of Operations, the appropriate channel for this is upward. Upward...
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International Logestic & Management (Channel & Market)
7 pages (1750 words)
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...Channels: Marketing is all about selling right goods to the right customers at right place at the right price. Selling products to the consumers is quite a complex process and the days are well past when it was considered that everything will sell and there was no need for any marketing effort. Therefore, a good marketer does not only create demand for products, but tries to tell consumers where the product is available or where they can purchase the product. Marketing Channel is a way that makes the products available to the consumers. It has been... ?Running Header: How Marketing Intermediaries Add Value “How Marketing Intermediaries Create Value in Distribution and Logistics” Name Introduction:...
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Ion Channel Disease Channelopathy: Myotonia Congenita
5 pages (1250 words)
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...channels consist of transmembrane glycoprotein pores, and they play a critical role in the excitability of mammalian cells; usually through the flow of ions in out of the cell (Bernard & Shevell 2008). Channels exist in three different sates: open, closed or inactive. They are composed of different subunits and each subunit is coded for by specific genes (Bernard & Shevell 2008). An ion channel can be either of the voltage gated class or the ligand gated class. We have several genetic diseases that are caused by abnormalities in ion channels (channelopathies). This paper will focus on the voltage gated chloride channel channelopathy called Myotonia congenita... ? MYOTONIA CONGENITA By Introduction Ion...
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Strategic Channel Plan for Startech company
16 pages (4000 words)
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...channelling is the process of a business setting frameworks and methods throughwhich it will use to promote its business through marketing, supply and distribution in order to set it apart in the line of business t is involved in as well as help in profit maximization for that particular organisation. Strategic planning is most important in that it helps a business organise, coordinate and even plan on strategies in line with its objectives and goals. With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels... Introduction Strategic...
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Channel Tunnel (between UK and France)
3 pages (750 words)
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...Channel Tunnel (between UK and France) Channel Tunnel is usually called the ‘EuroTunnel’ as it goes through the European nations; whereby its one end is in England while the other one opens up in France. It is Europe’s and indeed world’s biggest ever projects. Its foundation has been on the basis of its big size and the amount of time it cuts down for the passengers traveling through trains. The Channel Tunnel is one of the busiest international railways in the world. Apart from that it also has a significant role in both the International Union of Railways (UIC) and the Community of European Railways (CER). This channel...
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Marketing channel proposal for bank of America
3 pages (750 words)
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...CHANNEL PROPOSAL FOR BANK OF AMERICA Marketing channels are important to a firm’s distribution objectives. The first is specialization and the second is contractual efficiency. The principle of specialization refers to the assignment of distribution tasks to firms that possess the necessary expertise. Bank of America is faced with 3 distribution propositions: OPTION I. Opening a 200 branch retail network embedded within the BS network. The marketing channel has two important parts: the physical distribution structure that moves a product from the manufacturer to the consumer or user and the consequent marketing structure that is established as a part... of the channel of...
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European Television Channel with an American Television
8 pages (2000 words)
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...Channel with an American Television Introduction The study of passages in the TV program America and Europe has been evolved premier reconsider of advocating bureaus in both nations, then manage a content investigation of TV programs. The reconsider displayed television more open mind-set in the direction of the conduit, and a very broad dream of the promise use of pathway between British institutions. The content investigation displayed an important boost in the conduit in America since the last study of significant connections, but less than in the conduit in European programs of the sample. Review of facts and numbers causes... ? European and American Television of the of the European Television...
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Credit Agricole a multi-channel mutual bank
6 pages (1500 words)
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...channel mutual bank Analyse the problems Pauline and Louis encountered. Product element Pauline and Louis wanted to buy a house of their own. Pauline, after being a loyal customer to Crédit Agricole bank for over 10 years, knew that she could get a mortgage at a fair rate. Crédit Agricole bank has been a bank that has been offering credit services to its consumers for a number of years, and Pauline had confidence that she would get a fair deal if she went to them. Pauline had hoped that the mortgage could be availed to her as soon as possible to as to purchase the house which she had eyes. Place and time Pauline knew that in going to Crédit Agricole bank, she would receive... Credit Agricole – a...
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Anthem for doomed youth and Channel Firing
2 pages (500 words)
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...Channel firing by Thomas Hardy and Anthem for Doomed Youth by Wilfred Owen have an aura of sorrow and mourning. Channel firing was written in 1914 during the period preceding the outrage of the World War II. The subject matter of the poem is far from trivial: the author speaks with voices of dead men who complain about loud scary noise. The dead men state that the noise made them think it was the Judgment day and God was blowing the trumpet. The explanation for such suppositions comes out of the historical background of the poem. The last months before the war were filled... Poetry Analysis War is a grim and terrible event that is always soaked with blood and tears of ordinarypeople. This is a...
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Marketing Channel for Saturn Motor Corporation
4 pages (1250 words)
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...channels that are designed to offer maximum consumer satisfaction. Below is a case of Saturn and how it maintains its marketing strategy. Overview of Marketing Strategy In order to market their products, Saturn targeted the working group of people, i.e. 18-49 year old graduates from college; white collar job... Introduction Most corporations utilize different means of attracting a larger customer base where one exists and encroaching new lands where none exists. To maintain a solid base of customers, different corporations devise means and ways of ensuring that their customer base remains undisturbed. In this regard, the different corporations use various market strategies and devise marketing channels...
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Channel Strategies and the Value Chain
2 pages (500 words)
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...Channel Strategies and Value Chain Channel Strategies and Value Chain Channel strategies and value chain are closely related. Channels strategies can not be viewed as different commodities from the value chain. This is because changes in channel strategies always affect the value chain either positively or negatively. A good example is that when an organization decides to reduce some of its channel strategies applied in the production process, there where be reduction in the value chain as things like raw materials levels may be reduced in the process (Charvet, Cooper & Gardner, 2008). Therefore, the relationship between the different channel strategies and value chain within an organization... ...
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SOCIAL MEDIA AS AN EFFECTIVE MARKETING CHANNEL
10 pages (2500 words)
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...CHANNEL here] of [Due paper Introduction In today’s world, the use of social media has significantly increased (Gross and Acquisti 2005, p. 71). With its increased personal use, it has also influenced the way SMEs and large corporations market their business products and services and provide customer service (Zarrella 2010, p. 53). It is also playing a key role in the overall community building. There are many types of social media that help people communicate with each other and develop business relationships. However, social media mainly refers to the social networking websites that play a dynamic role in the personal and professional lives of people. Some... ? SOCIAL MEDIA AS AN EFFECTIVE MARKETING...
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