Organizational Communication and Conflict Resolution
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...Conflict Resolution And Improving Performance Corporate Communication Corporate communication is a strategy designed to give a desirable image to an organization in relation to its shareholders, investors, employees, customers, consumers and members of the community in which the organization operates (Cornelissen, et al., 2006). In the past, this activity was confined within the purview of public relations, intended mainly to polish up the image of the organization, such that it was of little consequence to the overall functioning of the corporation. Because of social turmoil, political reforms, public skepticism and activism, the 1990s saw the start... of effectiveness in corporate...