Nike Company and the Targeted Consumers
Nike Company produces a wide variety of sports items. They make, shoes, shorts, jerseys, base layers etc. The company generates these products for sports like football/soccer, track and field, hockey, baseball, lacrosse, cricket, ice hockey, basketball, and tennis. For instance, Nike Air Max is a line shoes released by the Nike company in the year 1987 (Kumar, 2009). The most recent lines of shoes produced by the company are the Nike SB, Nike NYX AND Nike 6.0 designed for skateboarding.
Recently the Nike Company introduced cricket shoes denoted as Air Zoom Yorker, deliberated to be thirty percent lighter than their competitors. Also, in the year 2008... , the company presented the...