Mission, Vsionand Strategic Objectives
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...objectives (Zuckerman, 2012). Just like... Mission ment: The mission of an organization is its current reason for existence. The mission statement is a brief, concise and direct statement which provides an explanation of what an organization is, the activities it does, and the activities that it does not involve itself in. Furthermore, a mission statement gives a description of the business of the organization, its domain, and the areas of its operation (Moseley, 2009). The mission statement is normally denoted through the products that the company intends to manufacture, or sale, and its target customers (Zuckerman, 2012).
Vision statement is written ...