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...cultural consumption Many people consider that there is too much advertising, which makes us more materialistic, keeps stereotypes, plays on our prejudices of not becoming socially acceptable, tells lie, uses children, aw well as corrupts the whole society. Though most of these ideas are not altogether true, there is a little truth to each of them.
As a society we are embedded in a culture of consumption. Neil Postman (cited in Kenway & Fitzclarence, 1999, p. 300) notes that by the age of forty the average American will have seen well over one million commercials and have "close to another million to go before his first social security check". "In order... To what extent does advertising romanticize...