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Marketing in the digital era
8 pages (2000 words)
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The essay provided a brief introduction on the way marketing in the contemporary society is undergoing a rapid change in the digital era. The researcher analysed various marketing theories that many organisations can employ in achieving a competitive advantage in the competitive market. … Employing effective marketing mix, competitive positioning and a wider…
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Does copyright needs to be changed in Digital era
32 pages (8000 words)
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The introduction of digital technologies for storing, processing and distribution of information created a highly controversial situation in the realm of intellectual property rights protection. The initial concern was that the creators and right holders of intellectual property have their incentives taken away from him.… This paper explores the controversy by…
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Approaches for System Building in Digital Firm Era
4 pages (1000 words)
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Approaches for system building in digital firm era NAME: AFFILIATION: UNIVERSITY: Approaches for System Building in Digital Era Introduction to building systems for digital firms The latest trend in organizations these days is of digital firms and most of the organizations are bringing changes in their business structures so that they can survive in this digital firm era.…
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What Is Authenticity In The Era Of Digital Technology
5 pages (1250 words)
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We live in the age of digital technology and the present generation is addicted to the use of technology due to which a vast amount of research is carried out over the past many years regarding multiple kinds of effects produced by it on human life. … Communication in the present age also known as digital communication is not one by which information is shared…
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What is authenticity in the era of digital technology
6 pages (1500 words)
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We live presently in the age of digital technology and the present generation is literally addicted to the use of technology due to which a vast amount of research is carried out over the past many years regarding multiple kinds of effects produced by it on human life. Cellular… h has repeatedly stressed that teen involvement in different types of electronic…
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How Marketing And the Communications Industry Transformed to the Digital Marketing Era
15 pages (3750 words)
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The paper based analysis of the company describes the VRIO framework of the company. The company has some rare resources like their innovation capability and reputation and maintain the culture of all the agencies which increases the value of the company.… This paper stresses that marketing and the communications industry has transformed to the digital…
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Digital Media Assessment
6 pages (1500 words)
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For over years that have passed, media and technology played an important part in shaping the lives of the society. Every business establishments, institutions such as schools, play or game areas have been using technologies that will make their life easier, convenient and faster.… The technological advancements including the influence of the media turned the…
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Social Issues Regarding Digital Media in the Digital Age
8 pages (2000 words)
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This paper Social Issues Regarding Digital Media in the Digital Age seeks to explore comprehensively and cover social issues associated with this digital era. Various underlying aspects (both positive and negative) will be extensively discussed to bring these social issues into perspective.… As the paper declares the technological breakthroughs that been…
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Digital Architecture
20 pages (5000 words)
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Digital technology and computers have been in use for a long time now. The technology was used for the creation of architectural designs almost fifty years ago and since then many dimensions have been added to the field. From designs of buildings, to all the different locations for ventilations in it, setting of water pipes and air conditioning curtailing to the environmental conditions of the building can now be done through the software that are designed for this.…
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How would you assess the nature of public history in the digital age
11 pages (2750 words)
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Due to the emergence of digital technology, gaining pace since the end of 20th century, public history, among other historical disciplines, has found itself in a provisional phase. Attracted to the capability, directness, interactivity and flexibility, public historians are… It describes how digital age has influenced the discipline of history. Furthermore,…
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Reading Response
1 pages (250 words)
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A recent tide of modern feminists is taking advantage of technology in an effort to confront stereotypes and establish change. This change involves a new stance and perspective of the female gender through pop culture and new media. I believe the topics of digital feminism… Digital feminism differs from other works in traditional literature because it stresses…
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Moral rights are incompatible with the new digital environment in which copyright operates. Discuss in the light of(a) the technicaland (b)the practicalan
16 pages (4000 words)
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This discussion will first of all explore the notion of intellectual property rights and copyright law in the modern digital era. It will then consider the concept of moral rights comparing natural private property and individual rights with utilitarian rights.… One has to consider what moral rights are because morality is a very hard area to regulate, because…
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Music Industry and Digital Technology
12 pages (3000 words)
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This paper discusses the advent of the digital age with respect to the music industry. This particular industry has received the digital economy as a mixed blessing despite its tremendous potential for growth by wallowing in the digital culture. The paper explains why this is so, and proposes a challenge for the music business in the digital era. … In the year…
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Academic Writing in the Digital Age
4 pages (1000 words)
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Essay writing has become a vital part of formal education.Before,essays were mainly in higher learning institutions and were part of the students’ assignments.The essays were used to assess their level of understanding the concept they have been taught in class. … High school students nowadays write academic essays as well. Universities are also using academic…
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The Impact of Digital Marketing on Consumer Behaviour
7 pages (1750 words)
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The research "The Impact of Digital Marketing on Consumer Behaviour" aims to determine and analyze the consumer attitudes towards the use of four sub-types of digital advertising such as Internet-based and email advertising, and mobile-phone-based SMS- and MMS-type advertising. … This study sought to determine the influence of digital marketing on consumer…
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Market Segmentation, Targeting and Positioning. (The Internet and vast amount of digital information about customers enable marketing professionals to adopt more sophisticated market segmentation schemes. Such schemes are increasingly used by companies a
6 pages (1500 words)
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Organizations use marketing strategies to reach out for their customer at specific target markets. The digital technology has had far reaching… Therefore, different market segments have unique customer characteristics and organizations must strive to satisfy them to benefit from them (Schlager & Maas, 2013). As result, there has evolved a controversy on…
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Life in the Digital Age
9 pages (2250 words)
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Name Institution Course Instructor Date Effect of Using Digital Game Based Learning Introduction Digital technology is a term that refers to all electronic equipment and appliances that use an electronic system that incorporates parts, which contain or employ the use of digital or binary logic.… The development resulted in data transmission methods that had…
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Discuss the effects of digital technologies on cinema. To what extent are pre-digital filmmaking methods and filmmaking practice
16 pages (4000 words) , Download 1
Cinema: Digital Technologies Various people have given the term cinema different meanings for example using it to refer to a movie theatre. In this paper, the term cinema is used to refer to the art of producing and presenting motion pictures. The history of cinema dates back to 1860s when people demonstrated the production of two-dimensional drawings in motion using praxinoscope, zoetrope and mutoscope.…
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Essay
1 pages (250 words)
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Technological determinism is a theory that presents assumptions relating to technology and its impact on individuals and the society as a whole. The communicative process, human social relations and… Media practices engross a course of communication between people, and such communicative processes shape societal behavior. This is evident in the materialistic…
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The study on Human resources in a digital age
40 pages (10000 words)
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Human resources in a digital age Abstract The project seeks to identify the changing trends in human resources in organizations taking place over time. It begins by making a background study of the context in organizations. It is seen the HR has assumed role in organizations on account of the changing business environment in which it operates or functions.…
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Critically assess the mV and digital policyain elements of the EU policy on HDT
4 pages (1000 words)
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It is not only an upgradeable property, but it has been one of the greatest influences of our lives. Everyday, we checked on our television to know the latest news about our community, about stocks… Through television, a lot of telecommunication companies has been put up which provides work for millions of people. It is where product commercials are aired. It…
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The development of the Digital economy
15 pages (3750 words)
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This report in the first section analyses the emergence of the digital economy, the issues involved and the drivers behind it. In the second section, it analyses the airline industry and the impact the digital components have on its functioning and the benefits it enjoys as a result. … These are very different from each other and are different from the earlier…
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Markting
1 pages (250 words)
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Some prefer purchasing books online and having the books sent to them either through post or in some cases delivery from the company right after sale in hard copy (Spector and Trachtenberg, n.d). Therefore, Barnes & Noble should consider having… To market books from a store they would employ the use of social sites where most of the clients are expected to…
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Tom's of Maine toothpaste 4 P's of marketing
2 pages (500 words)
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This is what Tom O’Brien, Tom’s of Maine CEO said, “Every well-run business needs strategic goals – we just believe that those goals need to include things like sustainability as well as profitability. We’re guided by two foundational documents: a philosophical… om’s of Maine’s business, these include general concepts or ideas about everything in business,…
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Legislative and Ethical Issues COPYRIGHT PROTECTION IN THE DIGITAL ENVIRONMENT
6 pages (1500 words)
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The everyday life of Europeans has been revolutionized by the internet in a way that can be compared to revolutions of industries during previous centuries (Tian 2008). Online services and electronic commerce are now at the exposure of the business people, consumers and other… This type of convergence leads to innovation and tight competition that is…
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